#USA #Arlington #BBB #Rebekah Dopp #IABBB

Rebekah E. Dopp Takes the Helm at IABBB as New CEO

In a landmark announcement on September 30, 2025, the International Association of Better Business Bureaus (IABBB) appointed Rebekah E. Dopp as its new Chief Executive Officer. This significant appointment marks a pivotal moment for the organization as it aims to enhance its role in fostering trust and technology within the digital marketplace.

Dopp brings with her extensive expertise, having spent over two decades at the intersection of media, technology, and institutional revitalization. Her impressive career includes leadership roles at powerhouse companies such as HBO, CBS, Google, YouTube, and The CW. Most notably, she is the founder of Exponent EBI, a consultancy that specializes in business transformation and digital strategy.

Under Dopp's leadership, the IABBB plans to advance its digital offerings while responsibly leveraging data and artificial intelligence (AI) technologies. She has expressed her vision for BBB, emphasizing the necessity of adapting to the evolving landscape of commerce: "As AI, new risks, and shifting expectations transform commerce, BBB's role as the trusted guide is more vital than ever. Our mandate is to carry trust into the AI era by powering our network with next-generation technology."

Dopp aims to unlock the value of data and scale programs that assist businesses in building credibility. The urgency of this mission was echoed by Rod Davis, the IABBB Board Chair, who stated, "Rebekah brings a proven record of transformation and a deep understanding that BBB's strength comes from both innovation and community."

With more than 200 million annual visits to its website, BBB curates trusted information on approximately 5.8 million businesses, honing in on over 360,000 accredited businesses. This vast repository of information provides consumers with vital resources to navigate the marketplace and reinforces BBB's commitment to community engagement and trust.

BBB’s history spans over a century during which it has built a reputation for elevating marketplace trust through various initiatives, including the widely recognized BBB Scam Tracker. By protecting consumers and uncovering fraud, BBB has transformed insights into actionable strategies, ensuring a safer business environment for consumers and businesses alike.

Looking ahead, the IABBB is not only focused on consolidating its presence in North America but is also striving to position the BBB model as the global benchmark for credibility. As the world increasingly relies on digital communication and commerce, establishing a trustworthy brand becomes more pivotal.

Dopp's tenure as CEO promises to break new ground as IABBB positions itself as the global authority on trust in the AI era, paving the way for a future where innovation and integrity coexist. "Together, we can shape a more trusted future," Dopp stated, envisioning a path that intertwines technological advancement with consumer confidence.

As Dopp steps into this prominent role, the IABBB looks forward to leveraging her strategic foresight in a transformative journey aimed at establishing enduring trust among consumers and businesses alike. The forthcoming years will be crucial not just for the IABBB but also for the future of marketplace dynamics in an AI-driven world. The direction set by Dopp could very well redefine the landscape of business trust in the digital age.