Exclusive Non-Alcoholic Wine Exhibition at Isetan Shinjuku
In July 2025, the Isetan Shinjuku store will host the "World Traveling Wine Exhibition 2025," where the prestigious French non-alcoholic sparkling wines,
1688 Grand Rosé,
1688 Grand Blanc, and
Paris’16 Blanc, will make their first appearance. Visitors can indulge in unique pairing experiences that celebrate the artistry of wine-making without the alcohol.
Event Details
The event will take place on the 6th floor in the exhibition area from July 15, 2025. The opening day will be for M.I. Card members, followed by general access from July 16 to July 21. The hours are from 10:00 AM to 8:00 PM daily, with an early closing time of 5:45 PM on the last day.
Be sure to check the official website for more details:
World Traveling Wine Exhibition.
Rising Demand for Premium Non-Alcoholic Drinks
There has been a noticeable surge in consumer interest for high-end non-alcoholic beverages. In response to demand, YELL Corporation, headquartered in Chiyoda, Tokyo, is showcasing these premium options at the exhibition. Their non-alcoholic sparkling wines have gained popularity in upscale restaurants, luxury hotels, and first-class airline services.
The lineup includes the chilled
1688 Grand Rosé and
1688 Grand Blanc, served elegantly in champagne flutes. Enjoy these fine selections alongside delicious petit gâteaux at the event, priced at
¥1,480 each (including tax) for the rosé and blanc, and
¥1,030 for the Paris’16 Blanc inclusive of a petit gâteau.
Featured Restaurant: Tokyo Kaikan
One of the renowned establishments serving
1688 Grand Rosé and
1688 Grand Blanc is the Tokyo Kaikan, famous for its distinguished French cuisine. Guests can enjoy the popular petit gâteau paired with the non-alcoholic sparkling wine, making for an exquisite dining experience.
At Tokyo Kaikan, you can enjoy:
- - 1688 Grand Rosé, 1688 Grand Blanc paired with lithesome petit gâteaux.
A Taste of Quality Non-Alcoholic Sparks
Both the
1688 Grand Rosé and
1688 Grand Blanc boast a splendid profile, crafted without fermentation and retaining the pure essence of grape juice. The
Grand Rosé won the Grand Prize at the French Agricultural and Food Industry Development Agency in 2012 and was recognized as a