#Japan #Tokyo #DIANA #Plus Diana #Diana Wellfit

DIANA Corporation's Upcoming Price Adjustments

DIANA Corporation, headquartered in the Akasaka district of Tokyo and chaired by Ikuo Takahashi, has announced a change in retail pricing for select products across its brands, including DIANA, DIANA Wellfit, Plus DIANA, and Kumu DIANA. This price adjustment will take effect on September 1, 2026.

At DIANA, our commitment to providing "beautiful and comfortable footwear" remains unwavering. To uphold this promise, we rely heavily on high-quality materials and skilled craftsmanship. However, in recent years, we have faced a wave of increasing costs affecting various aspects of our business, from raw materials and logistics to labor and energy prices. Despite our ongoing efforts to control costs and maintain pricing, we have made the difficult but necessary decision to adjust retail prices starting in September 2026 to preserve the quality and value of our products.

This price adjustment is a proactive measure aimed at ensuring we can continue delivering the superior quality that our customers deserve. DIANA will persist in our pursuit of creating products that embody "beauty and comfort" in every step.

For detailed information regarding which products will see price changes, we encourage customers to visit the announcements page on the official DIANA website. We sincerely apologize for any inconvenience this may cause our customers and appreciate your understanding of the rationale behind this initiative. We look forward to your continued support and patronage as we navigate these changes together.

Price Adjustment Details:

• - Adjustment Date: Effective from September 1, 2026.
• - Targeted Products: For specifics on which products will be adjusted and the new pricing, please follow the link provided on our official website.

About DIANA Corporation

• - Corporate Philosophy: "Beautifully, Individually, and Honestly. We grow and contribute to society."
• - Headquarters: 17th floor, Ark Hills Front Tower, 2-23-1 Akasaka, Minato-ku, Tokyo 107-0052.
• - Business Activities: Sale and product planning of original brands focusing on women's shoes and handbags, including the import and sale of well-known overseas brands.
• - Brands: DIANA, DIANA Wellfit, Kumu DIANA, Plus DIANA, Artemis by DIANA, Talanton by DIANA, DIANA Airis, Adina Muse, Dear Dia.
• - Website: DIANA Official Site