#USA #Kansas City #Greeting Cards #Hallmark #Semi-Annual Sale

Hallmark’s New Semi-Annual Sale: A Celebration of Connectivity

From January 15 to 31, Hallmark is set to enrich the art of card-giving with its inaugural Semi-Annual Sale, offering a chance for customers to reconnect with loved ones through thoughtful gestures. In a world where digital communication often overshadows personal touch, Hallmark aims to remind us of the profound impact of handwritten messages.

During this special event, patrons will enjoy a buy one, get one 50% off deal on greeting cards priced at $2.99 and above, available at Hallmark Gold Crown stores, on Hallmark.com, and via the Hallmark Cards Now app. This promotion not only encourages card collecting but also empowers consumers to express their sentiments in meaningful ways throughout the year.

Lauren Benson, Senior Director of Creative Product Development at Hallmark, highlights the importance of receiving a card. She states, "Receiving a card can completely change someone's day; it's a simple gesture that makes people feel valued and connected." This sale comes at a noteworthy time when renewed focus on relationships is essential, with studies showing that 70% of individuals feel uplifted when they receive a card in the mail.

The Semi-Annual Sale is designed to equip individuals with a variety of card options for various occasions, whether it's a milestone celebration or a simple 'thinking of you' gesture. Hallmark offers a diverse range of card collections to suit every sentiment and personality:

• - Signature Collection: These cards boast premium handcrafted designs that elevate any occasion to extraordinary heights with their luxurious textures and elegant embellishments.
• - Shoebox: Celebrating its 40th anniversary, this line provides humorous cards filled with sarcasm and wit, perfect for friends or family who appreciate a good laugh.
• - Good Mail: Featuring modern and playful designs, these cards are geared towards fostering authentic connections with vibrant colors and uplifting messages.
• - Just Because: This collection encourages spontaneity with cards that celebrate everyday moments, providing an easy way to send greetings that can brighten anyone’s day.
• - Mahogany: Dedicated to honoring African American culture, these cards feature messages of faith, love, and pride, crafted by African American writers and designers.
• - VIDA: Catering to Latino communities, this collection offers bilingual cards that capture the spirit of friendship and celebration.
• - DaySpring: Providing encouragement through Scripture and positive affirmations, these Christian cards are perfect for sharing faith during significant moments.
• - Paper Wonder: These unique cards serve not just as greetings but also as decor, incorporating 3D elements and interactive features that make them unforgettable.
• - Build-a-Bouquet: This creative card option allows senders to customize their greetings with mix-and-match flowers and vases, creating a personalized pop-up bouquet for loved ones.

As Hallmark continues its century-long tradition of enabling emotional connection through card-giving, this sale signifies its commitment to innovation and meaningful expressions. For those seeking inspiration on what to write, Hallmark's Ideas and Inspiration blog provides expert tips to help craft heartfelt messages.

To learn more about this incredible sale, find a Hallmark Gold Crown store, or join the Crown Rewards program for exclusive benefits, head to Hallmark.com. With over 20,000 employees and operations in nearly 100 countries, Hallmark remains a leader in fostering relationships globally through the art of card-giving. Don't miss this chance to stock up on cards that can bring joy and connection into your life and the lives of others, with special offers running from January 15 to 31.