Experience the Delight of White Strawberry Chocolate at Ikspiari
From February 1 to 28, 2026, the popular Harajuku-based strawberry chocolate specialist,
'Strawberry choco', will unveil a limited-time menu featuring a delightful white strawberry chocolate treat at the Ikspiari shopping center in Maihama. This unique offering is part of a special event that promises to tantalize your taste buds with its stunning presentation and exquisite flavor.
What is White Strawberry?
White strawberries, especially the rare 'Yukizaki' variety, are known for their delicate pink hue, sweet scent, and refreshing juice with very little acidity. These strawberries are not only a visual delight but also a taste sensation, making them a perfect candidate for the indulgence of rich chocolate coating. The appearance of the chocolate-covered white strawberries is sure to captivate anyone, offering both beauty and flavor in every bite.
About 'Strawberry choco'
'
Strawberry choco' is a notable venture by
MARU Co., Ltd., a company that aims to bring Japan's finest fruits to the global stage. Established in July 2020, this innovative strawberry chocolate shop is inspired by the success of its sister store that specializes in candy apples,
'Candy apple', which boasts 33 locations across Japan, including Kyoto, Osaka, and Tokyo. The brand has gained immense popularity on social media, with its related videos amassing over 50 million views, showcasing the vibrant and exciting world of strawberry chocolate.
Unique Product Features
Top-Quality Strawberries Delivered Daily
Capitalizing on the strong supplier relationships developed through
'Candy apple', 'Strawberry choco' ensures that only the finest quality strawberries are sourced fresh daily, selected for their exceptional taste that enhances the experience of the premium chocolate.
Luxurious Couverture Chocolate
To complement the natural sweetness of fresh strawberries, their chocolate is crafted from high-grade couverture chocolate, favored by renowned patisseries. Special equipment imported from Italy is employed to maintain strict temperature controls during the chocolate melting process, resulting in a velvety texture that melts in your mouth and a glossy finish that is visually stunning. This meticulous attention to detail will be further evident at Ikspiari.
Product Lineup at Ikspiari
The special menu at
Ikspiari will feature seven tantalizing varieties:
- - Dark Chocolate - A fan-favorite for its rich sweetness.
- - White Chocolate - Smooth and delightful.
- - Matcha Chocolate - A hint of bitterness pairs perfectly with strawberries.
- - Dubai Chocolate with White Strawberry - A unique crunch and flavor profile with the rare white strawberries.
Event Details
- - Location: Ikspiari (1st Floor, The Courtyard Food Selection)
- - Dates: February 1 - 28, 2026
- - Hours: As per the shopping center’s operating schedule
About MARU Co., Ltd.
MARU Co., Ltd. is dedicated to showcasing the charm of fruits through its businesses, including the popular 'Daikanyama Candy apple' and the pioneering 'Strawberry choco' store. Under the leadership of founder
Yoshisuna Nishino, who transitioned into the food industry in his 50s, the company has quickly grown and established itself as a sought-after brand.
- - Company Name: MARU Co., Ltd.
- - Representative: Yoshisuna Nishino
- - Location: 2-5 Daikanyama-cho, Shibuya, Tokyo, Japan
- - Established: July 2020
- - Capital: 10 million yen
- - Business Activities: Restaurant Management
Join us at Ikspiari next February to indulge in a sweet treat that embodies the flavor of Japanese strawberries and the luxury of fine chocolate!