#United States #Orlando #Massimo Group #PGA Show #MVR HVAC Pro

Massimo Group to Debut MVR HVAC Pro Series at PGA Show 2026

Massimo Group, listed on NASDAQ as MAMO, has exciting news for the golf and utility vehicle market. Scheduled to launch at the 2026 PGA Show in Orlando, Florida from January 20 to 23, the company will introduce its second-generation MVR HVAC Pro Series. This release is expected to significantly enhance the user experience in various weather conditions.

The MVR HVAC Pro Series includes two remarkable models: the MVR HVAC Pro, tailored for golf courses and neighborhood electric vehicle (NEV) use, and the MVR HVAC Cargo Max Pro, designed with utility in mind for grounds maintenance and commercial operations. Both models come equipped with fully enclosed cabins complete with advanced heating and air-conditioning functionalities. This focus on climate control underlines Massimo’s commitment to building high-value, all-weather electric vehicles.

Tackling Limitations of Traditional Golf Carts

Traditional open-air golf carts and utility vehicles face several operational challenges due to environmental factors such as extreme temperatures, humidity, and rain. These adversities often shorten golfing seasons, hinder productivity, and ultimately reduce the usability of these vehicles throughout the year.

The MVR HVAC Pro Series aims to mitigate these issues through:

• - All-Weather Operation: The fully enclosed cabins offer protection from environmental factors, making it suitable for varied climates.
• - Extended Duty Cycles: Powered by advanced 48-volt electric systems, with lithium-ion or AGM batteries, these vehicles can endure prolonged use, catering to golf, maintenance, and commercial fleets.
• - Improved Comfort: Climate-controlled cabins are designed to minimize heat stress and fatigue, especially for senior golfers and users with mobility issues, ensuring longer and frequent usage.
• - Utility Versatility: The Cargo Max Pro variant is adept at carrying payloads and attachments applicable in groundskeeping, resort operations, security, and municipal services, showcasing its versatility.

A Market with Massive Potential

Market analysts project the global golf cart and electric utility vehicle market to be valued at several billion dollars by 2026, estimated between $2 billion and $3.5 billion. This growth trajectory is expected to continue as electric vehicle adoption expands, especially in areas beyond the traditional golf course scope like resorts, campuses, airports, and commercial fleets.

Industry forecasts indicate steady growth rates driven by electrification trends, sustainability initiatives, and the growing demand for versatile, high-comfort vehicles. Massimo’s innovative platforms are well-positioned to capitalize on this expanding market opportunity that focuses on addressing the inefficiencies of traditional vehicles.

Technological Integration and Advanced Features

The new MVR platform integrates proprietary software for optimized vehicle management and diagnostics, paving the way for enhanced smart functionalities. Massimo is also leveraging artificial intelligence for improving vehicle diagnostics, predictive maintenance, and future applications relevant to smart vehicles. These advancements reflect a broader corporate strategy that focuses on merging hardware with software intelligence—setting the stage for a new era in smart mobility and connected utility vehicles.

Initial contacts have been promising, with several U.S. dealers and commercial operators expressing interest, indicating positive market receptivity towards enclosed, climate-controlled variants that can operate reliably in diverse environments.

David Shan, the CEO of Massimo Group, noted, “This second-generation MVR HVAC Pro Series highlights our transition towards more advanced electric platforms. By addressing operational challenges posed by weather, we hope to improve course utilization and fleet efficiency. The PGA Show will serve as a pivotal platform for engaging with industry stakeholders as we pursue our long-term growth strategy.”

Attend the PGA Show

Professionals attending the PGA Show are encouraged to visit the Massimo booth for live product demonstrations and information on dealer and fleet programs. The event, dedicated exclusively to trade visitors, requires registration.

About Massimo Group

Based in Garland, Texas, Massimo Group is a key player in the manufacturing and distribution of powersports and electric vehicles. Their lineup includes UTVs, ATVs, e-bikes, and electric utility vehicles, all recognized for their performance, reliability, and cost-effectiveness.

• ---

This release contains forward-looking statements about Massimo Group’s anticipated performance and operational strategies, underscoring the inherent uncertainties within economic environments. Stakeholders are advised to consider these factors when evaluating Massimo’s strategic direction.