#Japan #Chiyoda #San-X #Sumikko Gurashi #Penguin Lagoon

Dive into the World of 'Penguin Lagoon'

San-X Co., Ltd., based in Chiyoda, Tokyo, is thrilled to announce the upcoming launch of a new product line under the beloved 'Sumikko Gurashi' theme, titled 'Penguin Lagoon'. This exciting new theme is set to hit shelves and online stores across Japan in early August 2025, promising a delightful experience for fans of all ages.

A Charming New Character Takes the Stage

At the heart of this new theme lies a refreshing narrative that captures the summer spirit. 'Am I a penguin? I'm not so sure,' is the pondering question posed by our relatable protagonist as they embark on a journey to find a green penguin at the Penguin Lagoon. Throughout this enchanting series, not only do we meet the new pink penguin chick who dreams of becoming a tailor, but we also witness the camaraderie that blossoms between this adorable character and its fellow penguins.

Upon arriving at the Lagoon, our protagonist encounters the pink penguin chick and begins to forge friendships with its unique companions. This heartwarming interaction encourages the penguin and sparks curiosity about the presence of the elusive green penguin. The simple notion of camaraderie and exploration presents a captivating story that resonates with fans.

A Refreshing Collection Awaits

The 'Penguin Lagoon' product line boasts a vibrant and cool color palette perfectly suited for summer. Each item captures the essence of the narrative while appealing to both new fans and long-time enthusiasts of Sumikko Gurashi. Here’s a glimpse of some standout items from the collection:

• - Handheld Plush Toys - Available from ¥1,540 (tax included)
• - Secret Card & Sticker Collection - Priced at ¥385 each (tax included); featuring all 12 designs to collect
• - Vertical and Horizontal Index Holder (5 pockets) - ¥660 (tax included), perfect for A4 size documents
• - Hair Ties - ¥935 (tax included), adorned with charming designs
• - Cross Memo Pads - ¥110 (tax included), with 60 pages to note down your thoughts
• - Scented Balls - ¥330 (tax included), with a total of six delightful scents available
• - Pouches, Wallets, Vinyl Bags, and much more, each crafted with unique attention to detail and style.

The collection also includes collectible keychains and plush toys that are not only adorable but also evoke the charming essence of the Sumikko Gurashi franchise. The plush toys come in various sizes and styles, ensuring that there’s something for every fan!

Delve Deeper into Sumikko Gurashi

Since its inception in 2012, Sumikko Gurashi has captured the hearts of many with its unique blend of cute characters and relatable narratives. Representing the sentiment of finding comfort in the corners of cafes or trains, these characters embody a touch of humor wrapped in subtle melancholy, making them relatable for many who might feel a little different or out of place.

To learn more about Sumikko Gurashi and the latest updates on the 'Penguin Lagoon' theme, visit the official site at San-X Sumikko Gurashi. Get a sneak peek into upcoming events and products by following their social media platforms, including the official Twitter profile for continuous updates.

About San-X

San-X is renowned for creating over 1,000 original characters, including the beloved Rilakkuma and Tarepanda. The brand’s unique characters blend cute looks with a quirky sense of humor, appealing to a diverse audience. Through various products, events, and promotions, San-X continues to spread joy and creativity to fans worldwide. Discover more about San-X and its character universe by visiting their website here.

Don’t miss out on the delightful world of 'Penguin Lagoon'—get ready for a charming adventure when the new product line launches this August!