#Japan #Tokyo #Nikon #Nikon Direct #Nikon-chan

Celebrate 25 Years of Nikon with Nikon-chan Plush Charm

Nikon Imaging Japan, a subsidiary of Nikon Corporation, is marking a special milestone as its official online shop, Nikon Direct, reaches its 25th anniversary in August 2026. In appreciation of their dedicated customers, Nikon is excited to announce a limited release of 500 plush charm toys featuring the beloved mascot, Nikon-chan, who has captured the hearts of fans since its debut.

About Nikon-chan

Nikon-chan first appeared in 2010 as the official character of Nikon Imaging Japan on the social media platform X. This adorable mascot has been an essential part of the brand, fostering connections with fans and sharing information about Nikon products. The plush charm stands approximately 12 cm tall (not including the keyring) and is made from soft polyester, while the keyring is crafted from zinc alloy. Its versatility makes it perfect for attaching to bags or displaying in your home.

Release Details

• - Product Name: Nikon-chan Plush Charm
• - Price: ¥2,900 (tax included)
• - Limited Quantity: 500 pieces
• - Release Date: August 25, 2026, at 10:00 AM

Due to limited availability, this special item will be available until supplies last, so fans are encouraged to act promptly to secure one for themselves.

Special Anniversary Campaign

To celebrate Nikon Direct's 25th anniversary, several exciting promotions will be available:

Lottery Campaign

Customers who make a purchase of ¥250,000 (tax included) or more during the promotional period will be entered into a lottery to win one of 25 bonuses of 25,000 points.

• - Order Period: August 25, 2026 – September 25, 2026

Review Posting Campaign

For Nikon Imaging members, individuals who log in and purchase items at Nikon Direct during the campaign period can receive 500 points (temporary) redeemable for future purchases by writing a review on their purchase.

• - Order Period: August 25, 2026 – March 31, 2027
• - Review Posting Period: Upon receiving the review request email – April 30, 2027

For detailed information on the campaigns, kindly visit Nikon Direct Anniversary Campaign.

What to Expect from Nikon Direct

Nikon Direct, as the official online shop managed by Nikon Imaging Japan, offers exclusive merchandise along with safe and advantageous services to its customers. Celebrating its 25-year journey in August 2026, the company has plans for further exciting initiatives and campaigns in the future. Keep an eye out for upcoming surprises and offers!

To explore more, visit Nikon Direct.