ACTIEVA: Empowering the New Senior Generation with Stylish Comfort
Wacoal, headquartered in Kyoto, Japan, is launching an innovative project called "ACTIEVA" aimed at empowering the new senior generation of the Reiwa era. This initiative is designed to cater to seniors who wish to lead active lives filled with travel, hobbies, and enjoyment of their surroundings. Recognizing that this demographic often grapples with concerns about mobility and incontinence, Wacoal has introduced the "Odekake Raku Series," which includes walking support socks, leggings, and light incontinence shorts. These products will be available in stores and online through Wacoal's website and other e-commerce platforms starting September 10, 2026.
The "Odekake Raku Series" was developed to enhance comfort and security for seniors during outdoor activities. The walking support socks and leggings are designed to improve mobility and facilitate a more active lifestyle, while also addressing common concerns among seniors.
The collection features two styles of walking support socks designed to maintain comfort while walking. The toe-free socks employ a unique support system that targets the arch of the foot, reducing fatigue and improving overall stability. On the other hand, the tabi-style socks include a special design that facilitates ankle movement, promoting a lighter and more effortless walking experience.
The leggings, crafted by Wacoal’s Human Science Research and Development Center, also introduce a support line that stabilizes the hip joint, allowing for smoother leg movement. Their fashionable designs make them easy to incorporate into daily attire, ensuring that seniors feel stylish as they enjoy their time outdoors.
In addition to the socks and leggings, Wacoal is also catering to concerns related to light incontinence with their newly released shorts. Featuring a delightful lacy design, the shorts utilize specially engineered materials that minimize moisture leakage, supplemented with a waterproof barrier to prevent side leakage. This blend of functionality and aesthetics ensures their comfort and usability in everyday life.
Wacoal continues to prioritize the needs of seniors through the "ACTIEVA" project, providing products that encourage a vibrant and fulfilling lifestyle for this active generation. The company aims to foster communication and promote the message of staying active and enjoying life through their offerings, which include a range of products, a catalog magazine, a website, pop-up shops, and seminars.
In a world where the mindset and values of seniors are evolving, "ACTIEVA" seeks to establish meaningful communication that resonates with this demographic. The name "ACTIEVA" itself cleverly combines "ACTIVE" and "DIVA," emphasizing both vitality and individuality in the lives of seniors. Wacoal is committed to addressing the specific needs of this generation through versatile communications and innovative products.
With the launch of the "Odekake Raku Series," Wacoal invites seniors to experience a new standard of comfort and style, as they embark on their adventures with confidence and ease. Whether it’s a stroll through the park or a journey abroad, Wacoal supports the notion that age should never be a barrier to enjoying life to the fullest.
The "Odekake Raku Series" was developed to enhance comfort and security for seniors during outdoor activities. The walking support socks and leggings are designed to improve mobility and facilitate a more active lifestyle, while also addressing common concerns among seniors.
The collection features two styles of walking support socks designed to maintain comfort while walking. The toe-free socks employ a unique support system that targets the arch of the foot, reducing fatigue and improving overall stability. On the other hand, the tabi-style socks include a special design that facilitates ankle movement, promoting a lighter and more effortless walking experience.
The leggings, crafted by Wacoal’s Human Science Research and Development Center, also introduce a support line that stabilizes the hip joint, allowing for smoother leg movement. Their fashionable designs make them easy to incorporate into daily attire, ensuring that seniors feel stylish as they enjoy their time outdoors.
In addition to the socks and leggings, Wacoal is also catering to concerns related to light incontinence with their newly released shorts. Featuring a delightful lacy design, the shorts utilize specially engineered materials that minimize moisture leakage, supplemented with a waterproof barrier to prevent side leakage. This blend of functionality and aesthetics ensures their comfort and usability in everyday life.
Wacoal continues to prioritize the needs of seniors through the "ACTIEVA" project, providing products that encourage a vibrant and fulfilling lifestyle for this active generation. The company aims to foster communication and promote the message of staying active and enjoying life through their offerings, which include a range of products, a catalog magazine, a website, pop-up shops, and seminars.
In a world where the mindset and values of seniors are evolving, "ACTIEVA" seeks to establish meaningful communication that resonates with this demographic. The name "ACTIEVA" itself cleverly combines "ACTIVE" and "DIVA," emphasizing both vitality and individuality in the lives of seniors. Wacoal is committed to addressing the specific needs of this generation through versatile communications and innovative products.
With the launch of the "Odekake Raku Series," Wacoal invites seniors to experience a new standard of comfort and style, as they embark on their adventures with confidence and ease. Whether it’s a stroll through the park or a journey abroad, Wacoal supports the notion that age should never be a barrier to enjoying life to the fullest.
Topics Consumer Products & Retail）
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