Haier Launches Groundbreaking Horizon Refrigerator in Vietnam, Redefining Freshness and Design Standards
Haier has officially launched its premium Horizon Collection in Vietnam, introducing a revolutionary refrigerator designed to meet the specific needs of consumers in the region. This launch on May 29 marks the brand's significant expansion into the Southeast Asian market, following successful introductions in Europe. The Horizon refrigerator series emphasizes versatility and adaptability, tailored to preserve food in various conditions—especially important given Vietnam's hot and humid climate.
One of the standout features of the Horizon series is its innovative freshness preservation technology. The refrigerator is equipped with a pioneering Humidity Control System (HCS) that helps keep fruits and vegetables fresh for up to seven days while maintaining the original taste of meat for up to ten days. This groundbreaking technology has been recognized worldwide, even earning a Gold Medal at the Geneva International Inventions Exhibition for its ability to retain over 95% of meat proteins.
Additionally, the Horizon refrigerator includes a specialized door-mounted ice-making system, a first in the industry, designed to prevent odor contamination and ensure the production of clean ice. With a substantial capacity of up to 716 liters, adjustable shelving, and spacious door compartments, it can easily accommodate the weekly shopping needs of an entire family, including large bottles of beverages.
Haier also integrates AI Vision technology in some models, which automatically identifies and tracks the types and quantities of ingredients stored. This feature enhances food management efficiency, catering to the busy lifestyles of modern consumers.
During the launch event, Haier introduced its Space Fit series, showcasing AI-powered freshness preservation that maintains temperature fluctuations below 1°C. This technology ensures that after a month of freezing, steaks remain tender, juicy, and nutritious upon defrosting.
Vietnam is a crucial strategic market for Haier in the premium refrigerator segment, representing over half of the Southeast Asian sales in this category. Sales of Haier refrigerators in the region doubled in January 2026 compared to the previous month, reflecting a remarkable growth rate exceeding 60% year-on-year. Demonstrations at retail outlets allowed customers to experience the advanced preservation technologies firsthand, propelling the Space Fit series to match competitors' in-store displays in just five weeks and significantly boosting sales.
As the leading brand in market share and growth in Vietnam, Haier is committed to expanding its product line to cater to the increasing demand for fresh food preservation with the introduction of its flagship Horizon series. Furthermore, in 2025, Haier Smart Home officially launched its brand in Vietnam and established a strategic partnership with DMX, the leading local appliance retailer. Its AQUA washing machines have already claimed the largest market share in the country.
As of April 2026, Haier was ranked first in overall market share across Southeast Asia, with growth rates surpassing 40% in Vietnam, Malaysia, and other markets. Following the introduction of the Horizon series in Vietnam, the company plans to expand its presence to Indonesia and Thailand, reinforcing its leadership in the high-end segment across the region.
The launch of the Horizon series marks a significant transition for Haier's refrigerator segment in Southeast Asia, evolving from a mass-market leader to a premium brand. Looking ahead, Haier continues to prioritize user-centric innovation while enhancing brand presence to strengthen its market dominance. By offering high-end innovations and scenario-based experiences, Haier aims to provide superior food preservation, exquisite kitchen aesthetics, and sustainable growth for its partners.
One of the standout features of the Horizon series is its innovative freshness preservation technology. The refrigerator is equipped with a pioneering Humidity Control System (HCS) that helps keep fruits and vegetables fresh for up to seven days while maintaining the original taste of meat for up to ten days. This groundbreaking technology has been recognized worldwide, even earning a Gold Medal at the Geneva International Inventions Exhibition for its ability to retain over 95% of meat proteins.
Additionally, the Horizon refrigerator includes a specialized door-mounted ice-making system, a first in the industry, designed to prevent odor contamination and ensure the production of clean ice. With a substantial capacity of up to 716 liters, adjustable shelving, and spacious door compartments, it can easily accommodate the weekly shopping needs of an entire family, including large bottles of beverages.
Haier also integrates AI Vision technology in some models, which automatically identifies and tracks the types and quantities of ingredients stored. This feature enhances food management efficiency, catering to the busy lifestyles of modern consumers.
During the launch event, Haier introduced its Space Fit series, showcasing AI-powered freshness preservation that maintains temperature fluctuations below 1°C. This technology ensures that after a month of freezing, steaks remain tender, juicy, and nutritious upon defrosting.
Vietnam is a crucial strategic market for Haier in the premium refrigerator segment, representing over half of the Southeast Asian sales in this category. Sales of Haier refrigerators in the region doubled in January 2026 compared to the previous month, reflecting a remarkable growth rate exceeding 60% year-on-year. Demonstrations at retail outlets allowed customers to experience the advanced preservation technologies firsthand, propelling the Space Fit series to match competitors' in-store displays in just five weeks and significantly boosting sales.
As the leading brand in market share and growth in Vietnam, Haier is committed to expanding its product line to cater to the increasing demand for fresh food preservation with the introduction of its flagship Horizon series. Furthermore, in 2025, Haier Smart Home officially launched its brand in Vietnam and established a strategic partnership with DMX, the leading local appliance retailer. Its AQUA washing machines have already claimed the largest market share in the country.
As of April 2026, Haier was ranked first in overall market share across Southeast Asia, with growth rates surpassing 40% in Vietnam, Malaysia, and other markets. Following the introduction of the Horizon series in Vietnam, the company plans to expand its presence to Indonesia and Thailand, reinforcing its leadership in the high-end segment across the region.
The launch of the Horizon series marks a significant transition for Haier's refrigerator segment in Southeast Asia, evolving from a mass-market leader to a premium brand. Looking ahead, Haier continues to prioritize user-centric innovation while enhancing brand presence to strengthen its market dominance. By offering high-end innovations and scenario-based experiences, Haier aims to provide superior food preservation, exquisite kitchen aesthetics, and sustainable growth for its partners.
Topics Consumer Products & Retail）
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