Vocelli Pizza Unveils Exciting New High Protein Pinsa Crust Across All Locations

Vocelli Pizza Launches New Pinsa Crust

Vocelli Pizza, a well-known name in the pizza industry, has recently announced the introduction of its new Pinsa Romana Crust, marking an exciting innovation for pizza enthusiasts. This new addition is set to roll out in all locations starting May 18, 2026. The Pinsa crust represents a unique culinary take on traditional pizza, elevating it to a new level of taste and quality.

The Pinsa, recognized for its high protein content and digestible ingredients, is crafted from a specially formulated blend of wheat, rice, and soy flours. It undergoes a meticulous 72-hour fermentation process, ensuring an exceptional flavor and texture. Customers can look forward to its airy oval shape, characterized by a crispy exterior and soft interior, all while being lower in sugar and fat than typical pizza crusts.

CEO Toni Bianco highlighted the importance of quality in their selection process, stating, "Our R&D team worked for over a year tasting various Pinsa crusts, but nothing compared to Di Marco's quality. As the inventors of Pinsa, Di Marco's is the best partner for Vocelli Pizza." This partnership reflects Vocelli's commitment to delivering high-quality products to its customers, reinforcing its reputation in the competitive food industry. According to Bianco, "As we like to say, Italy invented pizza, Vocelli perfected it."

Pinsa Romana, created by entrepreneur Corrado Di Marco in 2001, has gained recognition not only for its unique flavor but also as a proud partner of the Italian national soccer teams. This collaboration signifies a blend of culinary passion and national pride, promising customers a slice of authentic Italian tradition in each bite.

Vocelli Pizza is taking a proactive approach in marketing this new product. Social media campaigns have already begun, showcasing the meticulous production quality of the Pinsa crust, produced in Rome. The upcoming year is marked to be the most aggressive marketing year yet for the brand, featuring this innovative crust that is much more than just pizza; it is a specialty of its own, steeped in tradition, and designed for contemporary palates.

To entice customers, Vocelli is launching special offers, including a 1-Topping Pinsa Crust for $12 and a 2 Pinsa Pack (1-Topping Specialty) for $23.99. These promotions will be available for customers both in-store and through online orders for carryout and delivery. This strategy not only enhances customer satisfaction but also aims to establish a loyal customer base hungry for more than just traditional pizza.

Bianco expresses confidence in the Pinsa crust’s staying power on their menu, stating, “We believe this will remain on our menu for years to come.” With such a commitment to quality and tradition, it is clear that Vocelli Pizza is striving to not just satisfy hunger but also create a memorable dining experience for their customers.

Based in Pittsburgh, PA, Vocelli Pizza operates over 80 locations, offering a blend of pizza and Italian dishes for both carryout and delivery. Known for its award-winning products and affordable franchise opportunities, the brand continues to experience growth and success within the market. For those interested in exploring more about Vocelli Pizza and their exciting new offerings, visit vocellipizza.com.

This launch reflects Vocelli Pizza's ongoing dedication to innovation and customer satisfaction, positioning itself firmly at the intersection of tradition and modern culinary tastes.