Steaz Tea Reinvents Itself and Strengthens Commitment to Regenerative Agriculture

Steaz Tea, a leader in organic green tea beverages, has unveiled a significant transformation aimed at aligning the brand more closely with its founding vision and advancing its commitment to sustainable practices. Since its inception, Steaz has championed the idea that every sip can contribute positively, and this brand evolution seeks to amplify that mission by embracing regenerative organic principles.

The company is heavily revitalizing its brand identity, including its visual elements and product formulas. The refreshed look aims to reconnect with the essence of what the founders, Eric Schnell and Steven Kessler, intended when they launched Steaz — to inspire positive change and foster harmony through their offerings. This reinvigoration is guided by what they call the 5P Model — Passion, Purpose, People, Planet, and Prosperity — which grounds their operations in sustainability while fostering a community ethos.

At the heart of this evolution is the commitment to incorporate Regenerative Organic Certified® (ROC) ingredients into their beverages. Steaz is set to introduce its new recipes using green tea sourced from the Wild Orchard Tea Company's Jeju Island farm, known as the first ROC certified tea farm globally. This collaboration allows Steaz not only to enhance its product quality but also to support farming practices that promote soil health, biodiversity, and overall ecosystem restoration.

Eric Schnell emphasizes how returning to the core mission drives their reformulation process. By utilizing ROC ingredients, Steaz is on track to deliver not just better-tasting beverages but also proof that purpose-driven businesses can thrive while elevating their impact on communities and the environment. The reformulated beverages will have improved flavor profiles, fewer calories, and lower caffeine levels, catering to health-conscious consumers seeking quality natural options.

In addition to green tea, Steaz has pledged to integrate ROC sugar into its sweetened tea line and aims to transition other ingredients to regenerative certification as they become available. This strategy is not merely a trend but reflects a deeply ingrained commitment to sustainability.

As a part of their evolution, Steaz has partnered with the Regenerative Organic Alliance (ROA), where they are recognized as an