#USA #Palm Springs #Coachella Valley #Valet Girls #female valet

Valet Girls Parking's New Venture in Coachella Valley

Valet Girls Parking, renowned as the first all-female valet company in the United States, is set to make a significant mark in the Coachella Valley starting May 2025. This innovative business, which began its journey in Malibu in 1983, has been providing exceptional valet services throughout Los Angeles, especially in luxury markets. Now, as it expands its horizons, it looks forward to contributing to the vibrant culture and growing economy of the Coachella Valley.

Nancy Saltzman, the President of Valet Girls Parking, expressed excitement about this venture, stating, "This isn't just expansion, it's participation. We want to be part of the Coachella Valley's growth, culture, and economy while enhancing the guest experience and creating meaningful local jobs." This commitment to community engagement sets the tone for Valet Girls’ operations in regions like Palm Springs, Rancho Mirage, and Palm Desert.

In its inaugural year, the company anticipates generating around 50 job opportunities, quickly scaling this number to over 120 by 2026. The planned economic impact for the region is noteworthy, with projections of more than $600,000 annually through payroll, engaging local vendors, and office leasing.

Valet Girls Parking stands out for its ability to blend timeless glamour with a modern flair, making it an affordable upgrade for any hospitality experience. Notably, they are the only valet service in the country trusted to provide services to five Michelin-starred restaurants nightly. Their collaborations with esteemed chefs, including Nancy Silverton and Thomas Keller, highlight their status in the culinary world.

In December 2024, they were honored with the opportunity to deliver valet services for Marea Beverly Hills, a renowned restaurant originating from New York. Their reputation doesn’t stop there; the automotive sector has also taken note of Valet Girls. The company partners with elite dealerships such as Beverly Hills Porsche and Rolls-Royce Beverly Hills, further solidifying their foothold in the luxury market.

To oversee operations in the Coachella Valley, Valet Girls has appointed Masha Yashina as the Managing Partner. Yashina brings a wealth of experience and a vision that encapsulates the region's blend of elegance and creativity. Commenting on the expansion, she said, "We’re proud to bring a brand that celebrates warmth, professionalism, and an elevated guest experience."

This expansion isn't merely about services; it represents a shift in an industry historically dominated by men. With a focus on inclusive hiring practices and maintaining a polished aesthetic, Valet Girls has remained true to its founding principles while evolving to serve a diverse clientele, including celebrities and top-tier event planners. While the workforce now comprises both women and men, the brand’s original spirit continues to shine through in its commitment to providing exceptional service.

Beyond just valet services, Valet Girls is actively looking to forge new collaborations with restaurants, hotels, resorts, private events, and country clubs in the Coachella Valley, which they believe will allow them to further enrich the local landscape. With their focus on elegance and guest-first hospitality, Valet Girls Parking is set to elevate not just the experience of attending an event, but also play a pivotal role in the economic vitality of the Coachella Valley. The future looks bright as they prepare to showcase their commitment to quality and community.

For further details, you can visit their website at Valet Girls Parking or check out their Instagram @ValetGirlsParking.