A Fiery Experience Awaits at KCON JAPAN 2025!
The excitement around spicy food continues as Samyang Japan brings a unique twist to KCON JAPAN 2025 with the debut of their first-ever food truck. From May 9 to 11, 2025, at Makuhari Messe, attendees can immerse themselves in the delightful and spicy world of Buldak, a popular dish that has gained fans worldwide.
The Allure of Buldak
Samyang Foods, renowned for their Buldak Bokkeumyeon (spicy stir-fried noodles), aims to captivate the senses of visitors at the event. The Samyang food truck will provide freshly prepared Buldak noodles for attendees to sample, offering a first-hand taste of what makes this dish a global sensation.
Visitors can indulge in an array of sampling items that includes traditional favorites like
Buldak Stir-Fried Noodles Carbonara and
Cream Carbonara. Additionally, the recently popular
Buldak Jajang and Japan-exclusive
Buldak Potato Chips will also be available. This impressive array of spicy and savory flavors is guaranteed to tantalize the taste buds of all attendees.
Instagram-Worthy Experiences!
To ensure that the experience is memorable both in taste and visuals, Samyang's booth will also feature a photo spot styled around the popular Korean “receipt photo machines.” This attraction will allow guests to snap photos with the beloved character
Hochi in a vibrant, Instagram-ready setting. The space is designed to not only celebrate the Buldak brand but also to engage attendees interactively.
Engaging Social Media Campaigns
Samyang Japan is taking things further by launching exclusive campaigns for social media followers. Fans can follow Samyang Foods on Instagram, TikTok, and X (@samyangfoods_jp) to snag limited-time offers including two anticipated new products: the Korean soupy ramen
Mep and the Korean pasta
Tenguru. In addition, attendees who share their experience on social media will receive a special KCON limited edition merchandise set, including a sticker, keychain, and umbrella marker.
This unique blend of tastes and engaging activities positions the Buldak food truck booth as an unmissable stop at KCON JAPAN 2025. Whether you are a long-time Buldak fan or new to the exciting flavors, this will surely be an extraordinary opportunity to experience something new and spicy.
Event Details
The Buldak food truck will be located within the KCON JAPAN 2025 festival grounds at Makuhari Messe. Open from May 9 to 11, 2025, the booth operates from 10:00 AM to 6:00 PM. Note that visitors must possess an entry ticket to access KCON JAPAN 2025, and follow Samyang Japan’s official social media channels for a chance to enjoy free samples and exciting giveaways.
- - Official Samyang Japan Instagram: Instagram
- - Official Samyang Japan TikTok: TikTok
- - Official Samyang Japan X: X
About KCON JAPAN 2025
KCON JAPAN 2025 is organized by CJ ENM, and it promises to be an incredible celebration of Korean contemporary culture. More information can be found at
KCON Japan Official Site.
Join us at KCON JAPAN 2025 and experience the excitement of the Buldak food truck – it’s a flavor journey you won't want to miss!