Introducing yurutto
2025-10-14 00:46:00

Embrace Effortless Beauty with TELESA's New Brand 'yurutto' Launching Soon

Introducing 'yurutto' by TELESA



TELESA TOKYO, located in Shinagawa, Tokyo, is set to launch its new lifestyle beauty brand, 'yurutto,' on October 18, 2025. The concept behind 'yurutto' is simple yet profound: "Effortlessly beautiful, without the pressure." In our fast-paced lives, 'yurutto' aims to provide a way for everyone to maintain their beauty with ease and comfort.

What is 'yurutto'?



'yurutto' delivers the reassuring message that you can feel beautiful without exerting yourself. This brand aims to support daily living by offering products that promote effective care while still being effortless. The inaugural product, 'Dry Shantibody,' is a no-rinse body care item designed to care for hair, face, and body—all in one!

Unveiling the New Brand at the Popup Event



To celebrate the launch of 'yurutto,' TELESA will hold a limited-time popup event from October 18 to October 23, 2025, at Shibuya MODI. Visitors will have the chance to experience the new product and enjoy exclusive rewards tailored just for them. Additionally, a range of existing TELESA products will also be available for purchase.

Popup Event Details:
  • - Date: October 18 (Sat) – October 23 (Thu), 2025
  • - Time: 11:00 AM – 8:00 PM
  • - Location: 1st Floor, Shibuya MODI, next to Ainz Tulpe
  • - Event Highlights: Introduction of 'yurutto' and a chance to try and purchase 'Dry Shantibody'

Exclusive Offer for Visitors



All attendees who follow 'yurutto's official Instagram account during the event will have a shot at exciting prizes, including the new product itself! Join us in exploring the philosophy and products of 'yurutto' firsthand.

The First Product: 'Dry Shantibody'



The 'Dry Shantibody' is an innovative, multifunctional body care item that eliminates the need for rinsing. It serves as an all-in-one solution for caring for the scalp, face, and body. The product is designed with efficiency in mind, helping you maintain your hygiene and beauty without the hassle of a traditional shower routine.

  • - Product Name: Dry Shantibody
  • - Volume: 80g
  • - Price: 1,980 yen (tax included)
  • - Product Page: Dry Shantibody Product

Company Overview



Company Name: TELESA Co., Ltd.
Location: 2-6-31 Kamiyama, Shinagawa, Tokyo
CEO: Sena Kurumatani
Business Activities: Cosmetics retail, media production, YouTube channel management
Official Website: TELESA Online
Instagram: TELESA Instagram
YouTube Channel: TELESA YouTube

Customer Inquiries



For questions, please contact us through:

Experience the ease and beauty of 'yurutto' and join us as we redefine beauty for modern lives!


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Topics Consumer Products & Retail)

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