#Japan #Fuchu #Soup Curry #Moranbong #Summer Vegetables

Increase in Summer Soup Curry Demand

Moranbong Inc., based in Fuchu, Tokyo, has announced an innovative seasonal product aimed at the growing demand for soup curry during the summer months. The company will start gradually transitioning their ‘Vegetable-filled Soup Curry’ to a summer limited packaging from June 2026, inviting consumers to enjoy delicious soup curry made with summer vegetables.

Recent trends indicate a significant increase in the soup curry seasoning market, particularly in the summer. Data from KSP-POS shows that in 2025, the sales growth in this sector reached an impressive 113% compared to the previous year, highlighting the increasing popularity of soup curry during the warmer months across major retailers nationwide. Furthermore, a study conducted by Moranbong with a sample size of 200 revealed that one of the most appealing aspects of soup curry for consumers is its compatibility with summer vegetables.

This insight reinforces the company’s decision to promote soup curry specifically with summer vegetables, believing that this will lead to an increase in home consumption opportunities, making it an ideal mealtime choice for families during the summer.

Exciting Summer Limited Packaging

Starting in June 2026, the packaging for the summer edition will feature a catchy tagline, “Delicious with Summer Vegetables!” This initiative aims to attract consumers looking for fresh, seasonal meal ideas. The packaging will also include a QR code on the back that provides a guide to making recommended variations of summer soup curry, ensuring that home cooks can easily find delicious new recipes incorporating seasonal produce.

For those eager to enhance their summer meals, you can find the detailed recipe through this link: Summer Soup Curry Recipe.

Product Overview

Product Name: Vegetable-filled Soup Curry Seasoning
Flavor Profile: A delightful blend of tomato, pork, and chicken flavors, enhanced with spices for an authentic taste experience.
Net Weight: 750g
Suggested Retail Price: 350 yen (excluding tax) / 378 yen (including tax)

With the transition to this summer limited packaging, Moranbong is not only gearing up to meet the demands of the season but also actively promoting a versatile, delicious way to enjoy soup curry filled with the abundance of summer vegetables. As home cooks look for creative and flavorful ways to utilize seasonal ingredients, this new offering is expected to make a significant impact in kitchens across the country.

As summer approaches, families can look forward to enjoying heartwarming bowls of soup curry that celebrate the tastes of the season while making mealtime experiences enjoyable and memorable.