#Malaysia #Kuala Lumpur #social commerce #AnyMind Group #macro influencers

AnyMind Group Expands Creator Network in Malaysia

AnyMind Group Inc., led by CEO Kousuke Tokowa, has announced an exciting expansion of its creator network in Malaysia. The company has welcomed six new macro influencers, each boasting a follower count between 100,000 and 1 million, active on platforms such as Instagram and TikTok. This addition brings the total number of exclusive creators in the Malaysian network to nearly 100, significantly enhancing the company's influencer marketing capabilities in the region.

The expansion not only reinforces AnyMind's commitment to influencers but strategically ties in with its marketing platforms, AnyTag for influencer marketing and AnyCreator for creator analytics and development support. By integrating insights and connections from major e-commerce and social media platforms like Shopee, TikTok Shop, and RED, AnyMind aims to boost brand visibility, drive sales, and streamline affiliate marketing efforts in Malaysia.

Background

In Southeast Asia, a growing consumer trend involves discovering products via social media and making purchases on e-commerce platforms, often guided by influencer reviews and recommendations. This shift underscores the necessity for brands to leverage influencer capabilities while developing tailored strategies aligned with the unique characteristics of each platform.

As an official partner of the Multi-Channel Network (MCN) program, AnyMind supports brand sales growth by utilizing pre-screened creators on Shopee for affiliate marketing strategies. Additionally, collaborations with RED's certified creator network enable brands to enhance product reviews and sponsored posts through the official tool, Pugongying.

The New Macro Influencers

The six newly onboarded macro influencers are predominantly engaged with TikTok, while also fostering strong communities on Instagram. Their expertise spans various domains, including beauty, fashion, travel, lifestyle, family, and personal care, making them valuable assets for any brand targeting these sectors. Here's a brief look at each:

• - Amni Rashidi: Focuses on travel, beauty, and fashion, collaborating with various beauty brands both locally and internationally. TikTok
• - Alia: Engages in travel and lifestyle, showcasing interest in Malaysian culture and traditional attire, with prior partnerships in skincare. TikTok
• - Hana Nabilah: A lifestyle creator specializing in fashion and beauty, known for her crochet-related content and collaboration in the beauty and lifestyle sectors. TikTok
• - Alia Izzaty: Shares insights on fashion and parenting, highly relatable to family-oriented brands in beauty and lifestyle. TikTok
• - Nor Hazira: A multi-platform influencer in lifestyle, with successful collaborations in home essentials, appliances, and beauty brands. TikTok
• - Muhammad Ezzriq: Known for personal care and male lifestyle content, has partnered with skin care brands to share his expertise. TikTok

AnyTag & AnyCreator's Support to Brands and Influencers

Through the influencer marketing platform AnyTag, AnyMind assists brands in searching, analyzing, onboarding, and managing influencers along with campaign measurement. The platform provides brands the flexibility to engage with both exclusive and non-exclusive creators within its network. This opens up avenues for targeted influencer marketing strategies based on brand objectives.

Moreover, the AnyCreator platform supports creators by enhancing account growth, facilitating collaboration opportunities with brands, and providing networking chances among creators. Many creators, including those newly joined, possess substantial expertise and accomplishments in e-commerce affiliate marketing. Utilizing collaborations with Shopee MCN, TikTok Shop, and RED, AnyMind is dedicated to executing strategies that boost online purchases and drive traffic to branded e-commerce sites.

Comments from Influencer Nor Hazira

"I'm thrilled to join the AnyMind Group creator network. I look forward to sharing my unique style and relationships with my followers to authentically convey brand values. I aspire to create enjoyable content for my community and eagerly anticipate collaborative opportunities with AnyMind Group in this new partnership."

Remarks from Lee Chin Chuan, AnyMind Group's Malaysia Country Manager

"As the significance of social commerce in converting influencer outreach into actual purchases rises in Malaysia, the addition of six macro influencers enables us to execute more diverse strategies tailored to various categories and targets. We merge the power of our creators, data analysis on platforms, and insights from Shopee, TikTok Shop, and RED to support the business growth of brands. Going forward, we aim to implement initiatives that not only focus on follower counts and engagement but also directly contribute to the actual growth of brand businesses."

About AnyMind Group

Founded in April 2016 in Singapore, AnyMind Group is a technology company operating across 15 markets primarily in Asia. The company provides platforms and operations that support brands, publishers, and creators in areas such as e-commerce, marketing, logistics, data and AI utilization, publisher monetization, and creator monetization. Utilizing a BPaaS (Business Process as a Service) model that combines software and operations, AnyMind Group supports end-to-end business growth. It is publicly listed on the Tokyo Stock Exchange Growth Market under the stock code 5027. Learn more

This strategic move not only aligns with the evolving digital landscape in Southeast Asia but exemplifies AnyMind Group's commitment to empowering both creators and brands in navigating the world of social commerce seamlessly.