#Tomato Sauce #Kewpie #Basil Sauce

Kewpie Launches a New Culinary Delight

Kewpie Corporation, headquartered in Shibuya, Tokyo, has recently expanded its popular "Kewpie Aeru Pasta Sauce" series with the launch of the "Tomato & Basil Ripe Tomato Style" on February 19, 2026. As an addition to the highly sought-after tomato flavor category in the pasta sauce market, this new offering promises to deliver an extraordinary taste experience for pasta lovers.

A Hot Commodity in the Pasta Sauce Market

The pasta sauce market has been growing steadily, fueled by the increasing demand for convenience in meal preparation and the trend of individual dining preferences. Among the various types of pasta sauces available, the "Aeru" (mix-and-eat) category stands out, comprising nearly 40% of the entire market. Tomato flavor, in particular, ranks second in popularity after meat sauce, with a vast array of options to satisfy diverse consumer preferences. To cater to this demand, Kewpie has crafted a sauce that highlights the harmonious blend of ripe tomatoes' vibrant flavor and the refreshing aroma of domestic basil.

Key Features of the New Product

The newly launched "Tomato & Basil Ripe Tomato Style" sauce is designed to bring a plethora of flavors to your pasta dishes. Kewpie has emphasized the fresh taste of tomatoes, utilizing its expertise in enhancing the natural flavors of ingredients. The sauce contains a carefully selected basil paste sourced from Japan, which elevates the dish with its crisp fragrance that bursts into your mouth with every bite.

Commitment to Freshness

According to the product manager, the team's focus was to create a pasta sauce that encapsulates the freshness of tomatoes. Many retort-pouch products undergo heat treatment for shelf stability, which often leads to a stronger