#Japan #Nagoya #Kasugai #Tsujimura #Herbal Cough Drops

New Product Launch: Tsujimura Herbal Power Cough Drops

In an exciting new partnership, Tsujimura Co., a leader in herbal medicine, has teamed up with Kasugai Confectionery Co., renowned for their high-quality sweets, to launch the innovative 'Tsujimura Herbal Power Cough Drops: Platycodon and Licorice'. This new product will hit supermarket shelves across Japan starting September 7, 2026, promising a delightful and health-conscious treat.

Background of the Collaboration

Embracing the ethos of 'Science of Nature and Health', Tsujimura has long sought ways to introduce the benefits of herbal medicine to a broader audience. This vision aligned perfectly with Kasugai's commitment to craftsmanship in creating delicious and dependable treats. The partnership began in 2019, focusing on the development of a cough drop that encourages wellness through the wisdom of Japanese herbal medicine, known as Wakan.

Wakan is a philosophy rooted in the traditional Chinese knowledge that has evolved within Japanese culture, emphasizing the combination of various natural ingredients to harness their strengths. The collaboration aims to provide a soothing solution for individuals seeking relief from dryness and discomfort while enjoying a tasty confection.

Unique Ingredients and Their Benefits

At the heart of the cough drops lies a careful selection of herbal ingredients, featuring extracts of Platycodon and Licorice, along with complementary components like Chamomile extract and Yuzu polyphenols. Platycodon root has been used for centuries in herbal medicine, revered for its efficacy in respiratory health. Licorice, true to its name, adds a natural sweetness, making the cough drops both palatable and effective.

This unique blend harnesses the best of these traditional herbs, offering not just a candy but a thoughtful amalgamation of benefits that cater to various needs, from soothing irritated throats to providing a refreshing sensation.

Flavor Profile and Packaging

The cough drops present a complex flavor profile that balances the bitter notes of citrus with the rich textures of herbal ingredients and herbs, enhanced by the refreshing aroma of citrus. The minty sensation adds a gentle cooling effect that lingers, making it a candy you’ll want to reach for again and again.

Kasugai has designed the packaging with practical use in mind, offering a resealable bag that allows for easy access without individual wrappers. The packaging design showcases the collaboration with Tsujimura through prominent logos and product names, utilizing a stylish silver base combined with vibrant red accents that evoke a sense of vitality and trust.

Comments from the Developers

Tsujimura's team expressed their extensive expertise in herbal resources through the birth of this product, emphasizing their dedication to meticulous ingredient selection and collaboration with experts in the field. They aim for consumers to experience the delights of herbal benefits in a delectable form. The Healthcare Planning Department's Sakamoto noted, “We hope this cough drop becomes a daily care option for many.”

Meanwhile, Kasugai’s product development team, led by Sato, shared their dedication to achieving a delicate balance of flavors that delivers uniqueness without sacrificing comfort, resulting in a product that is as enjoyable as it is beneficial. “Our team’s attention to detail has led to a cough drop that is truly one of a kind,” Sato added.

Marketing lead Ito expressed enthusiasm for the energy that this collaboration has generated, stating, “We are excited for consumers to pick up the product and experience the power of Wakan for themselves.”

Product Details

• - Product Name: Tsujimura Herbal Power Cough Drops: Platycodon and Licorice
• - Release Date: September 7, 2026, in supermarkets nationwide
• - Price: Open pricing
• - Content Volume: 74 grams
• - Sales Area: Nationwide Distribution
• - Features: A cough drop co-developed by Tsujimura and Kasugai, blending Tsujimura’s herbal ingredients of Platycodon and Licorice with a refreshing Citrus Peel flavor.

About Kasugai Confectionery

Founded in 1928 in Nagoya, Aichi Prefecture, Kasugai Confectionery has become a prominent player in the sweets industry, producing a diverse range of candies, gummies, and other confections loved by all ages. With enduring favorites like Xylitol Crystal and Japanese Licorice, their philosophy centers on crafting delightful and trustworthy confections. The company has received multiple quality certifications, including FSSC22000 for food safety management and ISO9001 for quality management. To learn more about their products, visit their website at Kasugai Official Site.