#Japan #Tokyo #Lotte #Strawberry #Pie no Mi

Unveiling the New 'Pie No Mi: Strawberry Harvest'

Lotte, a popular name in the snack industry, has unveiled an exciting addition to its beloved "Pie No Mi" series. Set to hit stores nationwide on September 1, 2026, the new "Pie No Mi: Strawberry Harvest" promises to redefine the traditional sweet treat by incorporating a unique strawberry filling specially developed for this product.

For decades, Pie No Mi has drawn in fans with its delightful combination of flaky pastry and chocolate. However, this latest flavor marks a significant shift from the classic approach. This time, Lotte has made history by introducing a dedicated strawberry filling, aiming to enhance the direct experience of strawberry's rich flavor. The pastry itself has also been infused with strawberry juice, creating a harmonious blend of sweet and sour that is truly reflective of the season's best strawberries.

The new Pie No Mi offers the largest amount of strawberries ever used in the product's history, ingeniously layered inside crispy, golden-baked strawberry pies. Each bite encapsulates the essence of strawberry while maintaining that iconic Pie No Mi crunch, making it a true star in the world of confections.

As consumers face rising living costs, the demand for more than just sweet snacks has grown. Today's consumers are seeking satisfying flavors that resonate with their preferences. The "Pie No Mi: Strawberry Harvest" answers this call, reaffirming its status as a beloved, long-standing brand that values quality ingredients.

The packaging of this new offering features charming designs inspired by the popular characters Pile and Roxy, who have become ambassadors of the Pie No Mi universe through the ongoing "Pie No Mi Forest Project." With two attractive design variations, the product not only delights the taste buds but also offers fans a charming visual and thematic experience.

Each piece of the "Pie No Mi: Strawberry Harvest" is an invitation to enjoy a unique blend of flavors: the tantalizing zing of strawberry, the warm aroma of freshly baked pastry, and a crisp texture that invites you to indulge further. It elevates Pie No Mi beyond a typical chocolate snack, introducing a new level of enjoyment that celebrates the beloved treat.

Product Highlights

• - Strawberry Dominance: Experience the unparalleled strawberry flavor that defines this new Pie No Mi, proving that strawberries are indeed the star of the show.
• - Unique Filling: Wrapped in perfectly baked strawberry pastry, this pie contains a deliciously tangy strawberry filling that bursts with flavor.
• - Perfect Pairing: The product is crafted to showcase the harmonious relationship between strawberries and pie, featuring the most substantial strawberry content ever used in a Pie No Mi.

Launch Details

• - Product Name: Pie No Mi: Strawberry Harvest
• - Release Date: September 1, 2026
• - Availability: Nationwide
• - Net Weight: 69g
• - Price: Open pricing, with an estimated retail price around 259 yen (tax included).

Executive Remarks

According to Yuki Kubota from Lotte's Marketing Department, "Pie No Mi has been a staple for many, loved for its crisp pie and chocolate mix. A common sentiment we've heard from fans is that 'the star of Pie No Mi is the pie itself.' With this in mind, we created the 'Strawberry Harvest' to highlight the pie's exceptional taste while seamlessly layering in the sweetness of strawberries."

The idea was to explore strawberries, known for pairing well with the pie's flavors, in a way that elevates Pie No Mi into a new category. Umeura Koyuki from Lotte's Central R&D Center emphasized the commitment to balancing the fruity freshness of strawberries with the pie's bready aroma seamlessly for an unforgettable experience.

This careful balancing act makes the "Pie No Mi: Strawberry Harvest" not just another flavor, but a new standard in the Pie No Mi line, presenting a fresh way to enjoy this beloved treat. The goal is for consumers to delight in the harmonious explosion of flavors with each bite.

Exciting Additions to the Brand

Alongside the product launch, the "Pie No Mi Forest Project" also features the first official anime titled "Welcome to Pie No Mi Forest!" This ongoing series showcases the adventures of beloved characters Pile and Roxy as they engage in various "oshi-katsu" activities. Currently, three episodes are available on Lotte's official YouTube channel, allowing fans to connect further with the vibrant world of Pie No Mi. Links to the episodes are provided for viewing on the Lotte website.

In addition, fans can look forward to a line of collectibles including the "Pie No Mi Forest Welcome! 2-Connected Charm Marker" debuting in September. This charm marker features characters from the anime and invites fans to explore further connections with the brand.

Conclusion

Lotte's "Pie No Mi: Strawberry Harvest" represents a significant evolution in the brand's journey, nurturing long-standing relationships with its customers while inviting newcomers to find joy in its unique offerings. For those who have loved Pie No Mi for years or those ready to discover its rich flavors for the first time, this new strawberry-infused delight is expected to create a refreshing experience for all. Enjoy the delightful tastes of summer encapsulated in every crunchy bite and let Pie No Mi take you on a flavorful journey.

For more details, visit Lotte's official website.