#United States #New York #David Yurman #Eiza González #Sculpted Cable

David Yurman Welcomes Eiza González as Global Ambassador

A New Chapter in Luxury Jewelry

On February 14, 2025, David Yurman, the leading luxury jewelry brand in the U.S., announced the appointment of Eiza González, the captivating Mexican actress and singer, as its new global ambassador. Alongside the established ambassador Iris Law, González stars in the brand's latest campaign featuring the Sculpted Cable collection for Spring 2025.

The campaign, set against the backdrop of the iconic Solomon R. Guggenheim Museum in New York, captures the essence of modern femininity, portraying a woman determined to carve her own path through life's challenges. Renowned fashion photographer Tyrone Lebon and filmmaker Frank Lebon directed stunning images and short films that showcase González adorned in exquisite pieces from the Sculpted Cable collection, narrating her journey of self-discovery.

González expressed her excitement, saying, "The most creative individuals around the world have paved their own paths. When I left my hometown to advance my career in the U.S., it was a challenging leap of faith, but it turned out to be the best decision of my life. Designing your future is vital, and I truly admire the Yurmans for breaking boundaries within the design industry and pioneering their field."

The Signature Cable Design

The campaign prominently features the visually striking Cable design that has become synonymous with David Yurman over the past 50 years. This iconic motif pays tribute to ancient art and architecture while embracing innovation and youthful optimism. The Cable design symbolizes strength, connection, and endless possibilities.

Inspired by a bracelet initially created by David for his wife, Sybil, the Sculpted Cable collection reimagines the original helicoidal design into a flowing, wave-like pattern that retains the dimensional elements characteristic of its heroic predecessor.

Evan Yurman, president of the brand and David’s son, stated, "As we continue to innovate and evolve the legendary Cable design that has defined our brand for half a century, we strive to draw even greater inspiration from the arts. Our foundation as a brand created by two artists revolves around the unique craftsmanship that sets our styles apart. Filming with Eiza against such an iconic New York landscape has been a deeply meaningful experience and perfectly encapsulates the spirit of this collection."

Campaign Launch and Availability

The Sculpted Cable campaign, targeted at women for Spring 2025, launches today on the brand’s official website, DavidYurman.com, as well as across international social media channels under @davidyurman and @davidyurmanmen. For more details about the collection, enthusiasts can visit the website directly.

About David Yurman

Founded in New York by sculptor David Yurman and his wife, painter and ceramicist Sybil, David Yurman has gained recognition as a premier American jewelry brand. The couple's collaboration stemmed from a desire to create beautiful wearable art. Today, under Evan’s leadership, the brand continues to craft timeless and contemporary collections for both men and women, celebrated for their inspiration, innovation, and exquisite craftsmanship. David Yurman’s collections are accessible in 49 stores across the U.S., Canada, Hong Kong, and France, as well as in over 300 authorized jewelry and watch retailers worldwide.

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