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Metagenics Acquires Symprove: A Strategic Move in the Supplement Market

In a significant maneuver in the health supplements sector, Metagenics, the premier provider of professional dietary supplements endorsed by doctors, has acquired Symprove, a leading probiotic brand from the UK. This acquisition represents an important step for Metagenics, enhancing its already robust product line aimed at improving gut health.

Details of the Acquisition

Announced on January 22, 2026, the acquisition comes with no disclosed financial terms, but underscores the commitment of Metagenics to expand its offerings in a rapidly growing market. Symprove is recognized for its effective, clinically-proven probiotic solutions that focus on enhancing gut microbiome health. It stands out not just in the UK but is increasingly becoming known across various international markets.

Acquisition was performed under the guidance of Gryphon Investors, who has provided backing to Metagenics. Their Deal Partner, Ryan Fagan, expressed excitement about this strategic move, highlighting the significance of Symprove's unique formulations in complementing Metagenics's existing portfolio of practitioner-recommended supplements.

The integration of Symprove into Metagenics's lineup offers a unique opportunity to leverage educational partnerships with healthcare practitioners to stimulate growth and improve patient outcomes, pivoting their international marketing strategies toward enhanced customer engagement.

The Probiotic Landscape

Symprove’s water-based formula sets it apart in the probiotic space, addressing digestive discomfort and illnesses while focusing on creating a healthier gut microbiome for users. The company, led by CEO Will Bowler, will continue to operate independently within Metagenics but now has access to a wider network and resources to facilitate its growth.

Metagenics CEO Patrick Sly commented on the acquisition, explaining the shared vision of supporting health and wellness goals through science-backed products. This strategic pivot aims to enhance Metagenics’s mission of delivering quality healthcare products backed by strong scientific research.

The Future of Gut Health

The acquisition will not only boost Metagenics’s presence in the UK but also pave the way for international expansion of Symprove's offerings. Symprove is already recognized as a go-to solution for gut health by many healthcare practitioners, further solidified through their unique delivery system that helps the probiotics survive and thrive in the digestive tract.

As Metagenics looks to the future, the integration of this high-profile brand reinforces its commitment to maintaining its leadership position in the professional supplement market. With a portfolio built on rigorous research and exceptional efficacy, this acquisition aligns perfectly with their long-term strategy of providing innovative solutions in health and wellness.

Through careful strategic direction and substantial backing, Metagenics and Gryphon Investors are positioned to tackle the growing demand for probiotic supplements globally. As consumers become increasingly aware of the importance of gut health, this acquisition showcases a timely and pivotal move for both companies to solidify their standing in the market.

This acquisition is the first of many anticipated strategies aimed at furthering Metagenics’s growth trajectory and expanding health awareness in the consumer marketplace. With plans for ongoing partnerships and product development on the horizon, this merger marks a fresh chapter in the continuing evolution of gut health solutions worldwide.

Conclusion

The acquisition of Symprove is not just a business transaction; it is a visionary commitment to enhancing the health of consumers globally. With both brands now working in tandem, the future looks bright for innovative solutions to gut health, ensuring that millions of consumers can benefit from the advancements in probiotic research and applications. As Metagenics embarks on this new journey, health practitioners and consumers alike will be keenly watching their progress in the dynamic landscape of health supplements.