VIO Med Spa Kicks Off 2026 with Ambitious Expansion Plans
VIO Med Spa, a prominent name in the medical spa franchise sector, is gearing up for significant growth in 2026. Known for its non-invasive aesthetic and wellness treatments, VIO has established itself as a leader in the industry. With operations now spanning 20 states and 64 locations, the franchise is not just resting on its laurels but is actively seeking to broaden its reach.
A Focus on Strategic Expansion
The company is intensifying its expansion efforts following a successful 2025, during which it opened ten additional locations. The demand for wellness and aesthetic services is on the rise, and VIO Med Spa is strategically positioning itself to meet that need. Recent openings in cities like Modesto, California, mark a significant milestone for the franchise, as it continues to penetrate new markets.
In December alone, VIO launched four new locations, demonstrating a robust pipeline of growth. The company's ambitious plans include further developments in key territories such as Cincinnati, Pittsburgh, Minneapolis, and Kansas City. With a portfolio that now exceeds 200 territories sold, VIO is utilizing advanced geospatial mapping tools to guide its decisions and optimize its market entry strategies.
Strengthening Leadership for Future Growth
An essential part of VIO's expansion plan involves strengthening its leadership team. Recently, the franchise has brought in seasoned professionals to enhance its operational capabilities. The executive leadership now includes Preston Phelps as Chief Financial Officer, Anthony Kurtz as Senior Vice President of Field Operations, and Tracy Ziskovsky as Senior Vice President of Marketing. Each of these leaders brings a wealth of experience from reputable firms, positioning VIO Med Spa for sustainable growth.
Additionally, the organization has expanded its field operations team and franchise support, ensuring that franchise partners receive comprehensive assistance in their development efforts. Training programs are in place to equip new franchise owners and their teams with the necessary skills, a crucial aspect in maintaining the brand's high standards of service and client satisfaction.
Recognition and Awards
VIO's commitment to excellence has not gone unnoticed. For the third consecutive year, it has been recognized as one of the leading franchises in Entrepreneur's Franchise 500®. This accolade underscores the brand's strong performance across various metrics, including store growth and financial stability. Local franchises have also garnered accolades, with several locations winning Best Medical Spa awards in their respective regions.
The Road Ahead
Looking ahead, VIO Med Spa plans to establish its new national headquarters in Nashville. This facility will serve as the heart of operations, hosting training sessions, team collaborations, and educational programs designed to reinforce brand standards and enhance service delivery. The headquarters will serve as a hub for community-building and continuous professional development within the franchise network.
The future looks bright for VIO Med Spa as it continues to ride the wave of increasing demand in the wellness and aesthetics sector. According to Expert Market Research, the U.S. spa market is expected to grow significantly, providing ample opportunities for VIO to thrive. With over 22,000 members already enjoying the benefits of its services, the franchise is committed to delivering world-class treatment experiences nationwide.
In summary, as VIO Med Spa enters 2026, it stands at a pivotal moment in its journey, focusing on strategic growth, operational enhancement, and an unwavering commitment to customer satisfaction. As the company seeks experienced franchise partners, it offers a differentiated opportunity in the rapidly expanding wellness industry. For those interested in joining this dynamic brand, further information can be found at
VIO Med Spa Franchising.