Revealing the Winners of the 2025 Practical Marketing Book Awards

The Reveal of the 2025 Practical Marketing Book Awards

The 2025 Practical Marketing Book Awards, organized by Shoei-sha Co., Ltd., has concluded, celebrating exceptional marketing literature chosen by marketing professionals. This innovative initiative invited industry experts to vote online for books they believe are essential for their peers to read, culminating in the announcement of the Grand Prize and several Runner-up prizes.

Grand Prize Winner

The prestigious Grand Prize was awarded to "Category Strategies Only High-Growth Companies Practice: If You Visualize, Products Sell" by Ryo Taoka. This insightful book has resonated with professionals seeking effective strategies to enhance their marketing efforts. According to Taoka, the book emphasizes the importance of category strategies in driving sales and growth in today’s fast-paced market.

To check out the book, visit: Cross Media Publishing.

Runner-up Titles

Following the Grand Prize announcement, four books were recognized as Runner-ups:
1. "Only Look at the 'Number' of Customers: The One Management Indicator to Free You from Tomorrow's Anxieties" by Yuji Kosaka, published by PHP Institute. The book, accessible here, delves into the significance of customer metrics in alleviating managerial stress.
2. "Fundamentals x Technical Marketing: 83 Ways to Maximize Web Marketing Results" by Katsuhisa Kinoshita, available here. This guide provides a comprehensive approach to optimize online marketing strategies.
3. "The Textbook of Digital Marketing You Want to Read First" by Kenta Kanzaki, Rui Sasaki, Toshiya Hashimoto, and Shiori Takahashi, can be found here. It serves as a beginner-friendly guide to understanding digital marketing basics.
4. "The Textbook of Concepts: How to Create New Value" by Takahiro Hosoda, available at Diamond Publishing. This book offers insights into the process of conceptualizing innovative products and services.

These awards, held for the first time this year, aim to spotlight the most impactful marketing books that professionals feel compelled to share with their peers. Books from any publisher, irrespective of their release year, were eligible for consideration, reflecting a wide array of insights and experiences from the marketing sector.

Future Events and Plans

To further celebrate the winning titles, the Marketing Conference "MarkeZine Day 2025 Autumn" will take place in Tokyo from September 10 to 11, 2025. This event will feature sessions discussing the awarded books, and attendees will have the opportunity to purchase them directly. Additionally, a networking reception will allow authors of the awarded books to engage with participants and industry professionals.

Event details can be found on the official page: MarkeZine Day Event.

Moreover, the Practical Marketing Book Awards will be conducted nationwide at various bookstores, with the latest updates available on official platforms including websites and social media pages.

Key Dates

- Voting Period: June 24, 2025 - July 24, 2025
- Results Announcement: Mid-August 2025
- Bookstore Fair Launch: From mid-August 2025 onwards
- Networking Reception: September 11, 2025

This initiative reflects the collective wisdom of industry leaders and aims to foster a culture of sharing knowledge in the marketing field. The awards calendar and upcoming events signify a commitment to continuous learning and adaptation in an ever-evolving market landscape.