#Japan #Tokyo #ReCute #Daimaru

ReCute: A New Beauty Initiative at Daimaru Tokyo Store

In a groundbreaking move for the beauty and retail industry, ReCute, a hair iron rental service, will open its doors at the Daimaru Tokyo Store, connected directly to Tokyo Station. Beginning June 1, 2026, visitors will find this innovative rental spot nestled within the women's powder room on the third floor of the store, catering to the bustling crowd of commuters, travelers, and tourists traversing this crucial hub of Japan.

The decision to introduce ReCute is a response to the increasing demand for convenience among shoppers. Although Tokyo Station is bustling with activity, suitable spots for grooming before meetings, events, or after a long journey are scarce. By providing easy access to hair styling tools, ReCute aims to enhance the overall experience for visitors, thereby enriching their stay in the area.

Collaboration with ReFa

Alongside this new service, there will be a special promotional collaboration with ReFa, known for its high-quality beauty products. For those who utilize the ReCute service, a unique offer is available. If a customer shows their usage screenshot at the ReFa store on the second floor and purchases ReFa products worth over 11,000 yen, they will receive a 1,000 yen discount coupon. This synergy not only makes hair styling more accessible but also creates an opportunity for potential buyers to try before they buy.

The hair iron offered will be the coveted 'ReFa Straight Iron Pro (Pink)', underlining the premium feel of the service while delivering a seamless beauty experience. This initiative connects the dots between trying out products in a commercial space and making an instant purchase, creating a holistic beauty journey.

About ReCute

ReCute is dedicated to turning beauty into an essential service. With the mission of 'beauty as infrastructure', customers can rent hair irons through specialized kiosks in convenient locations, notably around commercial facilities and department stores. Utilizing a user-friendly app, individuals can rent the hair straighteners at their convenience, ensuring that anyone can maintain their appearance easily and affordably, has achieved over 100,000 downloads across 70 locations nationwide.

ReCute is committed to improving urban convenience and providing new experiential value in commercial areas, with plans for further expansion into cities across Japan.

Installation Details

• - Start Date: June 1, 2026
• - Location: Daimaru Tokyo Store, Women's Powder Room on the 3rd Floor
• - Address: Marunouchi 1-9-1, Chiyoda, Tokyo
• - Operating Hours: 10:00 AM to 8:00 PM (depending on store hours)
• - Rental Fee: 385 yen for 10 minutes (33 yen charged per minute thereafter), with monthly plan options available.
• - Unit Count: 1 hair iron
• - Model: ReFa Straight Iron Pro (Pink)

Quotes from the Leaders

Mona Yamashita, CEO of ReCute, expressed her enthusiasm for this collaboration with Daimaru, noting, "It is an honor to introduce ReCute at Daimaru Tokyo Store, our first venture into a department store. This marks a significant leap in making beauty available as part of urban infrastructure." She emphasized the importance of catering to the grooming needs that were often left unmet, stating, "Our goal is to eliminate the barriers that prevent people from enjoying their social engagements with confidence."

A comment from Daimaru Tokyo Store reflected their commitment to enhancing customer experiences: "Given our strategic location at Tokyo Station, we see a tremendous opportunity to meet the grooming needs of our visitors. We believe that introducing ReCute will not only provide convenience but also create new reasons for people to stay and enjoy their time here."

As ReCute prepares to launch its service, both companies look forward to offering enhanced customer experiences and ushering in a new era of beauty convenience in urban settings.