New Kansai Branch
2026-02-27 14:53:57

Plenus Strengthens Regional Management with New Kansai Branch for Hotto Motto and Yayoi Ken

Plenus Enhances Regional Management with New Kansai Branch



Plenus Co., Ltd., headquartered in Ginza, Chuo-ku, and led by CEO Fumiro Kaneko, has made significant strides in the takeaway meal and restaurant industry through its brands “Hotto Motto” and “Yayoi Ken.” As of January 2026, the company has expanded to an impressive total of 2,790 locations across Japan. In a bid to strengthen its regional management framework, Plenus has decided to inaugurate a new Kansai branch, effective March 1, 2026.

The newly established Kansai branch will serve as the central management hub for both the Hotto Motto and Yayoi Ken brands, aimed at enhancing operational efficiency and elevating market outreach in the area. This move aligns with the company’s mid-to-long-term business strategy and underscores its commitment to regional growth.

New Branch Details


The Kansai branch is strategically located in Osaka City, Osaka Prefecture. Specifically, it can be found at:

〒532-0004
Osaka Prefecture, Osaka City, Yodogawa Ward, Nishinoyama 2-7-38, Shin-Osaka Nishiura Building 4, 5, 7F
TEL: 06-6394-8621

Objectives of the Kansai Branch


The core objectives of the new branch include:
  • - Expansion of Store Locations: The branch will actively facilitate the opening of new Hotto Motto and Yayoi Ken outlets across the Kansai region.
  • - Effective Area Marketing: It will also prioritize regional marketing initiatives to better cater to local tastes and preferences, thereby fulfilling customer needs more effectively.

Overview of Market Presence


In terms of operational presence within the Kansai region, here is a brief overview of the number of stores overseen by the new branch:

Prefecture Hotto Motto Yayoi Ken Total Stores
-------------
Shiga 14 5 19
Kyoto 16 12 28
Osaka 74 51 125
Hyogo 61 9 70
Nara 11 5 16
Wakayama 7 3 10
Total 183 85 268

With a robust network of 268 stores across the Kansai region, Plenus is poised to solidify its market presence and enhance customer satisfaction. The company is dedicated to ensuring that its business within the food sector continues to serve customers’ needs, providing not just meals, but also joy and health.

As Plenus moves forward with this initiative, it remains committed to its ideals of delivering smiles and lasting impressions through its culinary offerings. This new branch will play a crucial role in achieving those goals, ensuring that the brands Hotto Motto and Yayoi Ken continue to thrive and innovate for the benefit of their patrons.

In conclusion, the launch of the Kansai branch marks a pivotal moment for Plenus, showcasing its strategic focus on regional growth, operational efficiency, and customer satisfaction. As the company embarks on this new chapter, both customers and stakeholders can look forward to exciting developments and an enriched dining experience in the future.


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Topics Consumer Products & Retail)

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