Mori Mirai Launches Impact Report to Showcase Sustainability Efforts

Mori Mirai's Commitment to Sustainable Forestry

Mori Mirai, a forestry startup based in Minato, Tokyo, has recently published its inaugural Impact Report. The company, led by CEO Junpei Asano, aims to visualize the social impacts of its activities under the mission of "Sustainable Forest." This report not only highlights the achievements and challenges faced by the company but also serves as a tool to clarify its contributions to sustainable forest management.

Background of the Impact Report

Since its inception, Mori Mirai has been driven by the belief that business can have a positive influence on society. The company is committed to expanding sustainable timber distribution and ensuring fair profits for producers, utilizing IT and data in its operations. However, until now, there was a lack of clear metrics to objectively demonstrate how Mori Mirai's efforts contribute to achieving a sustainable forest ecosystem. The new Impact Report represents a groundbreaking initiative for the company to evaluate and disclose its results and hurdles in an understandable format to external stakeholders.

The goal of this report is to transparently illustrate the company’s activities while tackling industry challenges earnestly, with the hope of inspiring more individuals to join them in building the forests of the future.

Contents of the Report

The Impact Report comprehensively assesses the social impacts generated by Mori Mirai in the forest, forestry, and lumber sectors. It includes the establishment of key issues, the development of a logic model, and evaluations from both qualitative and quantitative perspectives.

In developing the logic model, Mori Mirai identified critical structural challenges within the forestry sector and clarified how its business activities create value, which ultimately leads to significant social impacts.

When visualizing impact, the report features notable projects and case studies that exemplify the qualitative benefits of their initiatives. Additionally, it sets forward-looking Key Performance Indicators (KPIs) across environmental, social, and economic dimensions for quantifiable assessments. These KPI benchmarks have been established in preparation for expected positive impact financing from Hokuriku Bank, compliant with the United Nations Environment Programme's Positive Impact Finance Principles, verified by Japan Credit Rating Agency (JCR).

Commitment to Forestry and Seeking Like-Minded Individuals

Mori Mirai operates under the mission of "Sustainable Forest," aiming to maintain forests sustainably for both industrial and environmental purposes. This startup aspires to ensure the longevity of the forestry industry itself for future generations.

Understanding the intricate challenges of forestry becomes increasingly evident as the team delves deeper. Nonetheless, they remain resolute in their commitment to achieving their goals over the next 20 or even 50 years. Currently, the company is looking for passionate individuals from various fields such as sales, product management, and customer support to advance this monumental mission.

If you resonate even slightly with this vision, you are encouraged to reach out.