Wingstop Unveils New Limited-Time Summer Flavor: Sweet Heat Chamoy with Tajín

Wingstop Elevates Flavor Experience with New Sweet Heat Chamoy

Wingstop, the popular chicken wing chain, is set to tantalize taste buds this summer with its latest flavor offering, the Sweet Heat Chamoy featuring Tajín. This limited-time flavor, described as a delightful balance of sweetness, tartness, and spice, is available for a short period, promising to be a must-try for fans of bold flavors.

Early access to Sweet Heat Chamoy is reserved for Club Wingstop members from June 26 through June 29. Following this exclusive introduction, it will be available nationwide starting June 30. The flavor features a custom dry rub infused with chamoy, topped off with a vibrant Tajín Chamoy drizzle, creating a layered flavor experience that merges sweet, tangy fruit notes with hints of chili pepper and citrus brightness.

Making a splash this summer, Wingstop introduces Sweet Heat Chamoy alongside a complementary side: Chamoy Ranch. This savory twist on the brand’s iconic ranch dressing is specially crafted to enhance the Sweet Heat experience. Customers can enjoy the new flavor on various items from the Wingstop menu, including classic and boneless wings, chicken tenders, sandwiches, fries, and corn.

According to Donnie Upshaw, Chief Brand Officer of Wingstop, the introduction of Sweet Heat Chamoy is a response to growing fan interest in vibrant and culturally relevant flavors. He stated, “Chamoy has become a unique flavor profile in the food culture. By merging a bold dry rub with Tajín Chamoy, we’re offering something both authentic and craveable.” Upshaw adds that this new flavor is not only perfect for a summer meal but is also designed to capture the essence of Wingstop's commitment to flavor.

The collaboration with Tajín, a leading brand in chile products, adds an authentic zest to the flavor. Javier Leyva, Director of Tajín USA, expressed excitement about this partnership, highlighting how Sweet Heat Chamoy enhances meals with the signature zing of Tajín.

For those looking to enjoy this season's hottest flavor, Wingstop has set up a unique Sweet Heat Chamoy cart in Venice Beach on June 27, offering customers a chance to experience the new flavor up close. Additional summer-themed experiences are planned, allowing fans to fully immerse themselves in the season's culinary offerings.

Joining Club Wingstop is a fantastic way for fans to gain early access to Sweet Heat Chamoy as well as other exclusive rewards and perks. This initiative reflects Wingstop’s ongoing commitment to connect with its customers and offer unique dining experiences.

As a favorite gathering spot for summer events—be it a spontaneous barbecue or a watch party for summer sports—Wingstop aims to become an integral part of fans' celebrations with this exciting new flavor. With Sweet Heat Chamoy and summer offerings, customers can elevate their meals and create unforgettable moments.

For further updates and information about Wingstop, customers are encouraged to visit wingstop.com or follow Wingstop on social media platforms such as Instagram and TikTok.

About Wingstop

Founded in 1994 and headquartered in Dallas, Texas, Wingstop operates over 3,000 restaurants globally, boasting a strong presence in both domestic and international markets. The company is committed to serving its customers with made-to-order fresh products, offering a range of classic and boneless wings in multiple bold flavors, as well as signature sides and dressings. With a goal of becoming a top global restaurant brand, Wingstop is recognized as the official chicken partner of the NBA.

About Tajín

Tajín, established in 1985, offers a unique blend of mild chile peppers, lime, and sea salt. Originally from Mexico, it has expanded its reach into over 65 countries and remains a favorite for adding a distinctive kick to meals. Tajín continues to innovate and expand its presence in North America and beyond, making it a go-to brand for chile products.