Honoring Heroic Dogs: Firehouse Subs Launches K-9 Crew Plushies for First Responders Day

Firehouse Subs Celebrates First Responders with Heroic Plushies



In an exciting initiative, Firehouse Subs® is commemorating National First Responders Day with the launch of a new collection of plushies known as the K-9 Crew. This limited-edition series features three adorable, plush representations of real-life canine heroes—each contributing to public safety in unique ways. Hitting the shelves on October 28, each plushie will be available at participating Firehouse Subs locations for just $9.95, with every penny of profit going directly to the Firehouse Subs Public Safety Foundation®.

The K-9 Crew includes:

  • - Stone, a Golden Retriever known as a search and rescue hero, who played a critical role during major disasters such as the Surfside condominium collapse.
  • - Ember, a Dalmatian who actively engages the community in fire safety education and serves as a beloved ambassador for the Sevierville Fire Department in Tennessee.
  • - Echo, a German Shepherd working with the Sartell Police Department in Minnesota, aiding in locating missing people and detecting potential threats since his adoption in 2023, thanks to a grant from the Foundation.

Mike Hancock, the President of Firehouse Subs, remarked on the initiative: “As a brand founded by firefighters, honoring those who answer the call is at the heart of everything we do. Our K-9 Crew celebrates the remarkable four-legged heroes who serve alongside first responders every day.” Hancock emphasized that this campaign offers patrons a delightful way to recognize the service of these dogs while simultaneously supporting the communities they protect.

The plushie series not only showcases these canine heroes but also helps raise awareness about the vital roles they play in various fields—be it search and rescue missions or community engagement through educational efforts. Robin Peters, Executive Director of the Firehouse Subs Public Safety Foundation, noted the significance of these dogs, saying, “Behind every K-9 Crew pup is a real hero making a difference in their community.” She highlighted how the collection assists in continuing to provide essential resources to public safety organizations.

In addition to the plushies, Firehouse Subs is also hosting a one-day fundraiser on October 28, where 100% of the proceeds from every Hook Ladder® sandwich purchased will go toward the Foundation’s efforts. This popular sub, a staple since the restaurant's inception in 1994, features a delectable combination of smoked turkey breast, honey ham, and melted Monterey Jack cheese topped with fresh vegetables and delicious condiments.

The K-9 Crew plushies and the Hook Ladder fundraiser are part of Firehouse Subs’ ongoing mission to support first responders. Since the establishment of the Firehouse Subs Public Safety Foundation in 2005, over $112 million has been awarded to enhance public safety through donations of critical equipment and resources across the United States. The plush toys serve as a fun and meaningful way for customers to participate in this mission.

To learn more about the K-9 Crew and how to support first responders, visit the Firehouse Subs website. However, it’s important to note that these plushies will only be available at select locations and through local restaurants, providing an excellent reason to step into a Firehouse Subs store and donate to a worthy cause.

In summary, Firehouse Subs is not just about serving delicious subs; it’s also dedicated to giving back to the community through initiatives that pay tribute to those who risk their lives daily, both human and canine. The K-9 Crew plushies are a delightful reminder of the extraordinary contributions that these furry heroes make to society. Make sure to grab one before they run out!

Topics Consumer Products & Retail)

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