#China #Beijing #Travel Wellness #SKG #Massager

SKG Shines at the Global Travel Retail Awards 2026

In a spectacular showcase of innovation in health technology, Chinese brand SKG has clinched three prestigious awards at the Global Travel Retail Awards 2026. Celebrated for its G7 Pro Fold Neck Massager and W9 Ultra Waist Massager, SKG is making waves in the industry as it expands its global footprint.

A Remarkable Achievement

At this year's awards, SKG's G7 Pro Fold Neck Massager earned accolades as both the "Best Technology Product" and "Best Travel Accessory," while the W9 Ultra Waist Massager was recognized as the "Best Travel Exclusive Product." It's noteworthy that these two categories were introduced for the first time in 2026, underscoring SKG's pioneering position in the travel wellness sector.

The Global Travel Retail Awards stand out as they are the only consumer-driven awards in the global duty-free and travel retail market. With 80% of the total score determined by the votes of 5,000 international travelers and the remaining 20% by a panel of travel content creators, the recognition reflects true market validation. This year also saw other renowned brands like Marc Jacobs and Clarins being honored alongside SKG.

Wellness Technology for the Modern Traveler

The significance of SKG's recognition lies not just in awards but also in the context of the evolving travel landscape. As air travel rebounds and the demands of long-haul and multi-stop itineraries increase, travelers are increasingly aware of the need for wellness solutions that can address discomfort during transit. The G7 Pro Fold Neck Massager stands out due to its lightweight, foldable design and advanced features like pulse stimulation, heat therapy, and dual-spectrum photothermal technology, aimed at delivering a thorough relaxation experience on the go.

Similarly, the W9 Ultra Waist Massager boasts multiple independently driven massage heads and advanced pulse technology, allowing it to effectively simulate various massage techniques, which makes it a versatile companion for travelers.

Commitment to Innovation

These accolades reflect SKG's long-standing dedication to technology and innovation. Over the past 19 years, the company has invested heavily in research and development, boasting more than 1,500 registered patents globally, including over 300 invention grants. Additionally, SKG has established comprehensive facilities, including a technology research institute and nine core laboratories, further positioning itself as a leader in setting industry standards, particularly in China.

Global Market Expansion

The recognition at the Global Travel Retail Awards is instrumental in SKG's overarching strategy to globalize its brand presence. Instead of limiting itself to exports, SKG is committed to adapting to local market needs and preferences without compromising product functionality or design. The firm has established operational bases in places like Singapore, the U.S., and the Netherlands, and boasts a workforce of nearly 100 employees overseas.

Currently, SKG's products are accessible in more than 50 countries across North America, Europe, Asia-Pacific, the Middle East, and Latin America. The brand’s diverse sales channels include major e-commerce platforms like Amazon, Lazada, and Shopee, as well as partnerships with renowned physical retailers such as Costco and Selfridges.

A recent Frost & Sullivan study revealed that SKG has held the title of the global leader in smart massager sales revenue for three consecutive years from 2022 to 2024. Notably, SKG saw a nearly twofold increase in revenue from international markets between 2023 and 2025.

The Future of Travel Wellness

As consumers increasingly seek wellness solutions that cater to their travel needs, SKG's latest achievements symbolize a shift towards innovative products that align with modern travel realities. The blend of advanced technology and practical design in SKG’s offerings demonstrates its commitment to enhancing the travel experience while embedding the brand deeper into local markets around the world. As SKG continues to expand its product offerings and geographical reach, the future of travel wellness looks promising.

About SKG Health

Founded in 2007, SKG Health lives up to its core values of being Smart, Kind, and Global. As a leader in health technology, the company specializes in wearable devices that support massage, sports recovery, and overall wellness, making its mark in over 50 countries worldwide. For more information, visit SKG's official website.