Zoff Collaborates with Top Creators to Promote Sunglasses in Everyday Life
Zoff's Innovative Approach to Everyday Sunglasses
Zoff, a prominent eyewear brand managed by Intermestic Inc., is excited to announce the launch of its latest web content titled "Eye Performance Inspiration from sunglasses (Vol.3)" on November 5, 2025. This new site aims to showcase the allure of sunglasses through collaborations with leading artists, introducing a fresh perspective on how to incorporate sunglasses into daily life fashionably.
The third collaboration features renowned stylist Chie Ninomiya, famous for her original and unique styling in various fields, including magazines and advertising, where she has garnered support from actors and musicians alike. Ninomiya's innovative viewpoint brings a whimsical touch to the project, encapsulating the theme of "Humorous and Kitsch Brain Fantasy".
The project presents a fantasy planet where unique sunglasses are the key elements. The collection includes trendy flat lenses and various styles such as oval and cat-eye frames. Each piece is designed with fashionable intermediate lens colors that elevate everyday outfits. This narrative unfolds through five captivating stories inspired by movies and music, with sunglasses playing a pivotal role in enhancing each character’s persona.
"Eye Performance Inspiration from sunglasses" aligns with Zoff's vision of a daily life integrated with sunglasses, inviting creators who share this belief to express their creativity freely. Zoff's goal is to engage those who may not have encountered the brand's eyewear yet, encouraging them to explore and enjoy its charm. Luxury doesn’t solely define fashionable sunglasses; there’s something for everyone, even at affordable prices. With features like 100% UV protection, Zoff sunglasses have the potential to elevate daily fashion effortlessly.
This initiative urges everyone to envision a landscape filled with sunglasses in daily life. Together with Zoff, let's embrace this journey and enrich lives and creativity through eyewear.
Project Details
- - Website: Eye Performance Inspiration from sunglasses Zoff × Chie Ninomiya
- - Launch Date: November 5, 2025, at 11 AM
- - Website URL: Zoff Official Site
Chapter Highlights
- - Chapter 1: "The Strange Dream of Hailey in Wonderland"
- - Chapter 2: "Wizard Boy's Magical Mystery Warp"
- - Chapter 3: "Madame Iris and Her Dog's Peculiar Routine"
- - Chapter 4: "Nostalgic Imagination: A Deja Vu Night for the Car Lady"
- - Chapter 5: "The Secret of Sunburned Snow Mountain"
Stylist Insights
Chie Ninomiya, a graduate of Bunka Fashion College, began her career under the mentorship of Hiroyo Aoki. She became independent in 2005 and quickly made a name for herself with her original styling across various sectors. She has also initiated a street guerrilla styling and shooting project called "Nice To Meet You" as part of her personal mission.
Ninomiya expressed her excitement about the collaboration, noting, "When I first saw the lineup of sunglasses for this shoot, I was in awe at how much Zoff has to offer. My aim is to create a fashion story filled with fantasy that encapsulates the wonder I felt at first sight. I hope everyone who sees our work will catch this excitement and find their own favorite pair to wear out in the city!"
Credits
- - Art Director / Stylist: Chie Ninomiya
- - Photographer: So Hasegawa
- - Cinematographer / Editor: Yuichi Akagi
- - Models: Various talents including Hailey Karina and Ryuhei Chisima
Contact Information
For general inquiries: Zoff Customer Support Tel. 0120-013-883 (Weekdays 11 AM - 6 PM).
For Zoff online store queries: Zoff Online Store Tel. 0120-013-505 (Weekdays 11 AM - 6 PM).
Topics Consumer Products & Retail）
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