Celebrating the Success of the 2026 Yulin Cashmere Promotion Event in Milan
On September 22, 2026, Milan became the epicenter of fashion as the Yulin Cashmere Promotion Event, titled "Oriental Cashmere Radiance: Milan Moment", took place at the National Museum of Science and Technology 'Leonardo da Vinci'. This prestigious event successfully brought together over a hundred guests, including industry leaders, public officials from both China and Italy, and journalists, to discuss and celebrate the vibrant cashmere industry.
The event consisted of two main sessions, a B2B networking segment and a brand showcase. These sessions were designed to highlight the advancements in the cashmere sector from Yulin, a city recognized as a global hub for ecological cashmere production. The focus was on transitioning from raw material exports to fostering global brand expansion. During the B2B networking, prominent Italian buyers and leading fashion brand procurement officials engaged in meaningful discussions with Yulin cashmere business leaders, uncovering numerous collaborative opportunities.
Francesco Vassallo, Deputy Mayor of the Metropolitan City of Milan, and Zhang Chenggang, Consul General of the People's Republic of China in Milan, alongside Mario Boselli, Chairman of the Italy-China Council Foundation and Honorary President of the National Chamber of Italian Fashion, delivered speeches that symbolized a strong commitment to enhancing cooperation between China and Italy in the fashion industry.
Yulin is recognized as a significant global center for high-quality ecological cashmere production and has established a comprehensive value chain for cashmere garments. The city is determined to strengthen its international industrial cooperation and to showcase the warmth and brilliance of Yulin cashmere on the world stage. During the event, four representative companies from Yulin—Yingguo Industry, Shaanxi Tuocheng Cashmere Industry Technology, Yulin Yanglaoda, and HBEH—took turns to present their brands, spotlighting high-end cashmere garments and their manufacturing capabilities across the entire production chain. These companies also signed cooperation agreements with two Italian purchasing firms, Casile & Casile and IWC, establishing direct cooperation between Yulin's cashmere brands and high-end retail purchasing and distribution networks in Europe.
The event culminated in a vibrant brand launch where various cashmere garments were showcased. The performance included classic Italian songs and North Shaanxi folk music delivered by the Chinese-Italian singer, Nie Hongmei, who was accompanied by traditional 'yangko' dances from North Shaanxi. This cultural showcase was met with enthusiasm by the guests, industry professionals, and media representatives, highlighting the event's success and the potential for future collaborations between the two nations.
In summary, the 2026 Yulin Cashmere Promotion Event in Milan not only celebrated the beauty and quality of cashmere from Yulin but also solidified relationships between Chinese manufacturers and Italian buyers, paving the way for greater international collaboration in fashion and textile industries.
The event consisted of two main sessions, a B2B networking segment and a brand showcase. These sessions were designed to highlight the advancements in the cashmere sector from Yulin, a city recognized as a global hub for ecological cashmere production. The focus was on transitioning from raw material exports to fostering global brand expansion. During the B2B networking, prominent Italian buyers and leading fashion brand procurement officials engaged in meaningful discussions with Yulin cashmere business leaders, uncovering numerous collaborative opportunities.
Francesco Vassallo, Deputy Mayor of the Metropolitan City of Milan, and Zhang Chenggang, Consul General of the People's Republic of China in Milan, alongside Mario Boselli, Chairman of the Italy-China Council Foundation and Honorary President of the National Chamber of Italian Fashion, delivered speeches that symbolized a strong commitment to enhancing cooperation between China and Italy in the fashion industry.
Yulin is recognized as a significant global center for high-quality ecological cashmere production and has established a comprehensive value chain for cashmere garments. The city is determined to strengthen its international industrial cooperation and to showcase the warmth and brilliance of Yulin cashmere on the world stage. During the event, four representative companies from Yulin—Yingguo Industry, Shaanxi Tuocheng Cashmere Industry Technology, Yulin Yanglaoda, and HBEH—took turns to present their brands, spotlighting high-end cashmere garments and their manufacturing capabilities across the entire production chain. These companies also signed cooperation agreements with two Italian purchasing firms, Casile & Casile and IWC, establishing direct cooperation between Yulin's cashmere brands and high-end retail purchasing and distribution networks in Europe.
The event culminated in a vibrant brand launch where various cashmere garments were showcased. The performance included classic Italian songs and North Shaanxi folk music delivered by the Chinese-Italian singer, Nie Hongmei, who was accompanied by traditional 'yangko' dances from North Shaanxi. This cultural showcase was met with enthusiasm by the guests, industry professionals, and media representatives, highlighting the event's success and the potential for future collaborations between the two nations.
In summary, the 2026 Yulin Cashmere Promotion Event in Milan not only celebrated the beauty and quality of cashmere from Yulin but also solidified relationships between Chinese manufacturers and Italian buyers, paving the way for greater international collaboration in fashion and textile industries.
Topics Consumer Products & Retail）
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