TARA Media Helps San Diego Center for Children Achieve Remarkable Fundraising Success

TARA Media's Impact on Donor Outreach for San Diego Center for Children

In a notable demonstration of the effectiveness of digital marketing strategies, TARA Media assisted the San Diego Center for Children (SDCC) in reaching new heights with its donor outreach initiatives. During Mental Health Awareness Month, TARA Media successfully executed a campaign that almost doubled SDCC's advertising impression goals, showcasing both the power of strategic digital outreach and the necessity of innovative marketing in the nonprofit sector.

The campaign, aimed to attract high-potential donors throughout San Diego County, skilledly utilized Connected TV (CTV) and display ads to secure over 750,000 impressions. TARA Media played a pivotal role by offering comprehensive services including creative development, audience segmentation, and real-time campaign optimization via its advanced media buying platform. This approach allowed SDCC to enhance its visibility and engage potential benefactors more effectively.

Kristi Worley, the Director of Philanthropy for the San Diego Center for Children, articulated the impact of this campaign, stating, "This campaign not only helped us reach the right donors—it gave us meaningful insights into who's most likely to support our mission." With TARA Media's intelligent targeting methods and creative strategies, SDCC gained access to a level of exposure that exceeded their anticipations.

The outreach campaign was strategically tiered, focusing efforts on more than 66,000 residents in the San Diego area with established histories of charitable contributions. TARA Media masterfully crafted engaging 15- and 30-second CTV spots using SDCC's B-roll footage, which led to an impressive completion rate nearing 100%. In addition, the campaign featured striking static display ads and employed advanced pixel tracking, live optimization, and retargeting strategies to ensure ongoing refinement and performance enhancement.

Jeff Kaplan, CEO of TARA Media, shared insights on the campaign, asserting, "High-impact creative, tested segmentation, and dynamic optimization—this is what nonprofits need to scale donor acquisition." Through this innovative partnership, TARA Media realized its goal of helping the San Diego Center for Children connect their story with potential supporters in a compelling manner.

The San Diego Center for Children, established in 1887, stands as a pillar in the region providing critical mental health support for children. Serving over 1,000 at-risk individuals and families each day, the Center focuses on empowering these communities through substantial healthcare and educational services. Their unwavering commitment strives toward envisioning a world where children and families thrive in joy and health.

TARA Media, a versatile full-service marketing agency, has positioned itself as a leader in digital media, utilizing a unique blend of technology, data, and media expertise to execute effective campaigns. Established in 2017, TARA Media has continued to evolve within the complex modern marketing landscape, emphasizing transparency, speed, and affordability in delivering creative solutions to various clients, including agencies, brands, and nonprofits.

As both organizations celebrate the successes of their collaboration, the impact will surely ripple throughout the community, affecting countless lives positively. This successful campaign highlights the transformative power of digital marketing strategies in driving altruism and gathering essential support for charitable organizations like the San Diego Center for Children.