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Discovering AITO's Path to 'New Luxury'

In a bold move that represents a significant leap in the electric vehicle sector, AITO, the high-end intelligent EV brand, recently showcased its latest product range: the AITO 9, AITO 7, and AITO 5. These models, specifically designed for the Middle Eastern market, were unveiled at the 2025 IAA MOBILITY event, symbolizing AITO’s global ambition and commitment to delivering a premier mobility experience.

The Philosophy Behind 'New Luxury'

AITO's slogan, 'Intelligence Redefining Luxury,' captures the essence of its innovative approach. The brand aims to create a new luxury experience by merging traditional luxury elements—such as superior performance and aesthetics—with cutting-edge technology. This unique combination includes features like Intelligent Power, Intelligent Driving Assistance, Intelligent Safety, an Intelligent Cockpit, and an Intelligent Chassis. By integrating these aspects, AITO not only redefines luxury but elevates the entire driving experience through technological innovation.

Advanced Technology for the Modern Driver

One of the standout features of AITO’s latest vehicles is the SERES Super Range-Extender Technology, which enhances user confidence by offering an unparalleled range. This technology boasts a thermal efficiency of 44.8% and an impressive fuel-to-electricity conversion efficiency of 3.65 kWh/L. With figures like these, AITO’s vehicles provide a quiet, energy-efficient driving experience that caters to the growing demand for environmentally friendly alternatives.

With the introduction of their REEV models, AITO has seen exceptional success, with cumulative sales surpassing 770,000 units in China by August 2025. Interestingly, about 70% of AITO's users primarily operate their vehicles in pure electric mode, which significantly contributes to reduced carbon emissions and reinforces the company's commitment to a greener future.

AITO’s SERES MF platform serves as the backbone for its advanced Range-Extended technology. This platform ensures safe, efficient, and versatile driving capabilities for users, demonstrating AITO's dedication to providing a superior driving experience.

Enhancing Safety and Comfort

AITO's intelligent driving assistance system has exceedingly impressed the market. As of late August 2025, their vehicles have amassed over 3.45 billion kilometers in intelligent driving, serving more than 621,000 users. This comprehensive system handles complex driving situations, including navigating roundabouts, making U-turns in narrow spaces, and smoothly passing through gates, all aimed at significantly boosting the safety and ease of driving.

Moreover, AITO emphasizes that safety is the ultimate luxury. Their intelligent safety systems provide robust protection for users, addressing concerns such as life protection, power safety, data security, health safety, privacy, and cybersecurity. This holistic approach ensures comprehensive safety throughout the vehicle's lifecycle.

Localization Tailored for Diverse Markets

AITO recognizes that different markets have unique needs. The Middle East variants of its vehicles feature localized technology and functions, including support for trilingual interactions (Chinese, English, and Arabic) to synchronize with local digital lifestyles. Each model is meticulously tested to handle the challenging driving conditions typical of the region, ensuring optimal performance.

To localize adequately, AITO operates a Competence Center in Amsterdam and has set up a manufacturing base in Indonesia, further solidifying its commitment to enhancing product quality and user experience in various markets.

A Commitment to Sustainable Luxury

The foundation of AITO’s 'New Luxury' philosophy lies in its relentless dedication to technological research and development. This commitment is manifested through partnerships with leading global industry experts, continually evolving to understand and meet the needs of its diverse user base. Every innovation driven by AITO aligns with its core mission to deliver intelligent luxury mobility experiences that resonate with global customers.

In conclusion, AITO stands at the forefront of an automotive revolution, delivering vehicles that embody the convergence of luxury and technology. With the launch of the AITO 9, AITO 7, and AITO 5, the company continues to push the boundaries of what’s possible in the realm of intelligent electric vehicles, creating journeys that encapsulate the true essence of 'New Luxury'.