#United States #New York #Westminster Kennel Club #Purina Pro Plan #MUG Root Beer

149th Annual Westminster Kennel Club Dog Show: Partnering for Success

The excitement is building for the 149th Annual Westminster Kennel Club Dog Show, once again returning as the pinnacle of canine competition in the United States. Scheduled for February 8, 10, and 11, 2025, this iconic event will take place at the Jacob K. Javits Convention Center and culminate at Madison Square Garden, epitomizing glamour and grandeur in the dog show world.

Corporate Partners Announced

The Westminster Kennel Club (WKC) recently unveiled its lineup of corporate partners for this year’s event, highlighting the long-standing commitment of companies to canine excellence. Leading the way is Purina Pro Plan, returning for its 14th consecutive year as the Presenting Sponsor. With a legacy of fueling success, Purina Pro Plan has been instrumental in the careers of 17 of the last 18 Best in Show champions. This year, they will again showcase numerous exciting activities as part of Westminster’s Canine Celebration, including the Masters Agility Championship and a new Flyball Tournament.

In addition to returning partners such as Cosequin® and FieldTurf Landscape, the event will welcome several new faces, including MUG® Root Beer, BRAVECTO®, The Original Muck Boot Company™, and ZYMOX®. Each partner brings a unique twist to the show, enhancing both the spectator and participant experiences.

Community Engagement and Events

Dr. Donald Sturz, President of the Westminster Kennel Club, expressed enthusiasm for the diverse range of partners this year. “We are thrilled to welcome a remarkable array of partners to the Annual Dog Show, particularly with our exciting new setting at the Javits Center and the return to The Garden after five years,” he commented. Every partnership is designed to elevate guests' experiences, connecting dog lovers with their passion in engaging ways.

The Cosequin® partnership celebrates over 11 years with a dedicated VIP space where breeders, handlers, and industry professionals can relax and connect. Their commitment to joint health showcases their contribution not just to the show, but to the well-being of competition dogs.

FieldTurf, known for quality turf solutions, will ensure that over 60,000 sq. ft. of their specialized pet-friendly turf will create comfortable conditions for the eager competitors and their handlers. Meanwhile, DOGTV, the first network tailored for dogs, promises to air engaging archival content from past shows, giving fans a glimpse into the rich history of Westminster.

New Faces in the Partner Lineup

MUG® Root Beer makes an interesting debut as the official soft drink sponsor, bringing its unique flair to the competition. With the launch of their “MUG Root Beer Bestest BullDawg Award,” they aim to engage fans and competitors alike. Their enthusiastic bulldog mascot will be present to energize the crowd and drum up support for the competing canines.

BRAVECTO®, which provides innovative flea and tick protection, will sponsor the BRAVECTO Ready Ring where champions prepare for their group judging. Its presence highlights an essential health focus that benefits all competitors.

Also joining is The Original Muck Boot Company™, recognized as the