TENA Collaborates with Philadelphia Eagles to Advance Men's Health Awareness

TENA and the Philadelphia Eagles: A Game-Changer for Men's Health

In an innovative move that aims to reshape perceptions around men's health, TENA, a leader in incontinence care, has established a partnership with the Philadelphia Eagles. Announced on October 30, 2025, this collaboration marks a significant milestone in advocating for men's health, particularly focusing on the often-stigmatized issue of incontinence.

Breaking the Silence

Incontinence is a condition that affects millions of men worldwide; however, it's shrouded in silence and stigma. TENA’s focus is to break down these barriers, encouraging men to address this issue openly and seek the support they need. This partnership with the Eagles is more than just a promotional venture; it serves as a platform to foster discussions around men's health, providing essential resources and attracting attention to this much-needed dialogue.

“When men face incontinence, they often feel isolated due to societal norms that discourage conversations about such personal issues,” stated Hazel Villarreal, Marketing Director for TENA North America. “Our mission extends beyond providing products; it’s about empowering men with the confidence to take charge of their health.”

Every Pick Protects Campaign

As part of this partnership, TENA will launch the “Every Pick Protects” initiative during the Eagles' 2025 season. For each interception made by the team, TENA will donate $2,500 worth of men's care products to local charities, up to a total of $25,000. This not only elevates the campaign's philanthropic aspect but also symbolizes the quarterback's defense against the disease.

Brian Napoli, Senior Vice President of Corporate Partnerships at the Philadelphia Eagles, expressed his enthusiasm by saying, “We are proud to team up with TENA to promote and advocate for men's health in communities across the Greater Philadelphia region.” Napoli implies that this endeavor aligns with the Eagles' commitment to serve their community and provide necessary resources to those in need.

The “Every Pick Protects” campaign exemplifies the synergy of sport and health. As the Eagles tackle their opponents on the field, TENA is set to tackle incontinence through education and provisions that enhance awareness and care.

A Holistic Approach to Health

TENA’s initiatives encapsulate their broader vision of dignity and improved quality of life through accessible health care solutions. With over 50 years of experience, TENA has refined its offerings to ensure inclusiveness, addressing the needs of individuals confronting incontinence while emphasizing sustainability and community welfare. This partnership also sidelines the outdated notion that incontinence only affects the elderly, recognizing it as a health issue relevant to men of all ages.

Safety, dignity, and pride in self-care are at the heart of TENA’s mission. The collaboration with the Eagles further amplifies this mission, fostering a culture where men can feel secure and respected in their health discussions.

Looking Ahead

As TENA and the Philadelphia Eagles embark on this campaign, it’s clear that they are not just tackling football; they are tackling men’s health on a larger scale. The Every Pick Protects initiative reflects the commitment of both organizations to effect real change within communities, ensuring that conversations about men's health grow louder and more prevalent. By 2025, it stands as a testament to how sports and corporate partnerships can pave the way for impactful societal change in health awareness.

Their journey highlights that every interception on the field translates to another opportunity to support and uplift men who experience incontinence. TENA's message resonates well: through collaborative efforts, they are not changing lives alone—they are catalyzing collective action toward breaking down the stigma surrounding men’s health issues.

As sports fans cheer the Eagles on during the season, they will also be championing awareness campaigns that encourage open dialogue—transformations made possible through the power of football and care.