JETSET Pilates Achieves a Remarkable Milestone
In a significant achievement for the boutique fitness sector, JETSET Pilates has successfully sold over 200 studios, reinforcing its status as a market leader in modern Reformer Pilates. The franchise, known for its premium and results-oriented workouts, has captured the attention of fitness enthusiasts across the United States and beyond, solidifying its presence in major cities while expanding internationally.
Strong Demand for Boutique Fitness
The growth trajectory of JETSET Pilates is rooted in a strong demand for its unique reformer-based workouts. By prioritizing fitness results, the franchise not only attracts new members but also fosters a loyal community centered around health and wellness. JETSET's expanding network of studios marks a growing awareness of its effective training methods, appealing particularly to those seeking a mentally and physically rewarding fitness experience.
Expanding Presence in Major Markets
Currently, JETSET Pilates boasts a strong footprint in key markets, including:
- - Florida: Covering areas like Miami-Palm Beach, Tampa Bay, and Orlando
- - Texas: Including Dallas-Fort Worth, Austin, and Houston
- - New York Tri-State Area: Encompassing New York, New Jersey, and Connecticut
- - California: Focusing on San Francisco, Sacramento, and San Diego, among others
- - Northern Cities: Areas such as Nashville, Atlanta, Seattle, and St. Louis
The company has also made strides internationally, with studios currently operating in Melbourne, Australia. The anticipation of opening an additional 15 studios by year-end sets the stage for a dynamic start to 2026, with 50 open studios projected.
Franchise Growth and Community Building
Natalie Straub, Chief Strategy Officer of JETSET Franchising, remarked on the team's collective effort in reaching this milestone. “Reaching over 200 units sold is a testament to the hard work of our franchise partners, instructors, and dedicated members,” she said. “As we scale, our focus remains on disciplined growth while enhancing support for our studio owners and ensuring a best-in-class experience for our members.”
One highlight illustrating this growth was Ellie Azizi’s signing of the brand's 200th franchise agreement in Orange County, California. Expressing her enthusiasm, Azizi stated, “I’m thrilled to join JETSET and bring this modern Pilates experience to Orange County. The area's vibrant commitment to health and wellness aligns perfectly with JETSET Pilates' mission.”
Conclusion
Since launching its franchise opportunity in 2022, JETSET Pilates has rapidly evolved into one of the most sought-after concepts within the boutique fitness landscape. The brand’s innovative approach and commitment to delivering premium workout experiences continue to attract new studio partners and members alike. For aspiring entrepreneurs interested in joining this part of the thriving fitness industry, opportunities are available across U.S. and international markets. For more information, visit
JETSET's franchise page.
As JETSET Pilates forges ahead, it remains dedicated to empowering individuals to achieve their fitness goals while building a strong community around wellness and health.