#USA #Miami #Spanish Broadcasting System #PRISA #Caracol Radio

Exciting New Partnership in Hispanic Media

In a groundbreaking move that aims to transform the audio landscape for the Hispanic community, Spanish Broadcasting System (SBS), Prisa Media (PRISA), and Caracol Radio (CARACOL) have announced a monumental alliance. This partnership is set to amplify their reach and offerings in the lucrative U.S. Hispanic market, estimated at $4 trillion.

The Partnership's Vision

The collaboration debuted operations recently with the launch of Caracol Radio America on WRAZ 106.3 FM, catering to Hispanic listeners in South Florida. Additionally, audiences can access live and on-demand content through the LaMusica app, targeting an expanding demographic of Spanish-speaking individuals across the nation. This partnership promises a continuous stream of engaging content featuring acclaimed personalities, sports insights, and breaking news updates.

SBS Chairman, Raúl Alarcón, stated, "To thrive in today’s competitive media environment, an alliance must harness the expertise to deliver ‘unskippable’ content that resonates with audiences and advertisers alike." This emphasizes the shared ambition of pushing the boundaries within the Hispanic audio and digital media spheres.

Shared Legacy and Commitment

Both SBS and PRISA have a storied history in radio, reinforcing their shared commitment to fostering the future of audio-digital entertainment for more than 600 million speakers of Spanish worldwide. The Vice Chairwoman of PRISA and CEO of Prisa Media, Pilar Gil, mirrored this sentiment by pointing out the historic partnership's potential.

"We are uniquely positioned to leverage this growth opportunity, reflecting the increasing prominence of Hispanic audiences in America and globally," she remarked. This indicates a recognition of the burgeoning Hispanic population, essential for sustaining growth in the entertainment sector.

Accelerating Content Innovation

Felipe Cabrales, the CEO of PRISA Media America, emphasized the potential this partnership offers for content innovation and advertiser solutions. By marrying PRISA's global reach with SBS's established presence in the U.S., they aim to create a dynamic platform for Spanish-language content that is not only engaging but purposeful. With the partnership striving for a first-mover advantage, it plans on serving as a digital hub that connects diverse audio content across the United States, Latin America, and beyond.

About the Companies Involved

Spanish Broadcasting System (SBS) stands as a leading multimedia figure, serving over 60 million individuals in the U.S. Hispanic market. Its strong portfolio includes legendary brands and platforms like La Mega in New York, the AIRE Radio Networks, and a digital ecosystem enhanced through the LaMusica app.

PRISA, recognized as the foremost entity for Spanish-language content, operates in 22 countries and provides unequaled access to audiences through its numerous media outlets. Along with its focus on education and entertainment, PRISA caters effectively to a global market of over 900 million Spanish and Portuguese-speaking individuals.

Caracol Radio, Colombia's leading audio network boasting over 50 million listeners, anchors this collaboration with rich content range including lifestyle, sports, and music programming, featuring renowned personalities like the seasoned journalist Julio Sanchez Cristo.

Conclusion

This powerful alliance represents a significant pivot point for the U.S. Hispanic media landscape. By leveraging extensive expertise and audience insights, SBS, PRISA, and CARACOL aim not only to elevate their media footprint in the U.S. but also to set a precedent for future multi-nation media collaborations. The partnership signifies a promising era for Hispanic audio content, ensuring that cultural diversity thrives in an increasingly digital world.