#USA #Wilmington #Healthcare Marketing #Data360 #Nurse Identity Database

Data360 Unveils the Largest Nurse Identity Database

Data360, a leading data solutions provider, has recently announced the launch of the largest nurse identity database in the healthcare industry, encompassing an impressive 5.4 million registered nurses. This comprehensive resource serves as a powerful tool for healthcare marketers aiming to connect with nurses across various specialties, such as Oncology, Respiratory, and Infusion nursing.

What Makes this Database Unique?

The Nurse Identity Database stands out due to its meticulous collection of data, which includes state license numbers and digital identity verification for each nurse. Unlike many other databases, all information contained within this database is 100% opted-in and consists of first-party data. This ensures not only the accuracy of the profiles but also the trust that marketers can place on the information they are utilizing.

Comprehensive Nurse Profiles

The database comprises profiles from a variety of nursing specialties. Some of the included categories are:

• - Certified Nursing Assistants (CNAs)
• - Licensed Practical Nurses (LPNs)
• - Nurse Anesthetists (CRNAs)
• - Pediatric Nurses
• - Travel Nurses

This breadth of coverage provides marketers with the opportunity to target specific profiles that align with their campaign objectives, significantly enhancing the relevance of their outreach.

Advanced Targeting Capabilities

By leveraging Data360's proprietary technology, marketers can access rich data points such as business and personal emails, multiple mobile social IDs, and unique digital identifiers. These digital identifiers are crucial as they allow for intent-based analysis of behavior. The Data360 Fingerprint technology maps a nurse’s online and offline activities, offering insights into their preferences and behaviors. This capability enables marketers to tailor their campaigns effectively, ensuring that they engage nurses at the right time and with the right message.

Real-Time Omnichannel Engagement

Data360 empowers healthcare marketers to execute real-time omnichannel triggers that react to nurse engagement patterns. This includes email communications, social media campaigns, and programmatic advertising, allowing for comprehensive marketing coverage. By utilizing the Nurse Identity Database, healthcare marketers can now enhance their strategies and improve engagement with hard-to-reach nurse professionals.

Future of Nurse Marketing

James J. Miller, President and CEO of Data360, expressed the significance of this database: "Data360's expansive Nurse Identity Database provides healthcare marketers with powerful intelligence to identify, understand, target, and engage any type of nurse with accuracy and relevance. The size of our dataset is unmatched; and our ability to identify the hard-to-reach nurse professionals and offer high value profiles is proving critical to program success in the increasingly competitive marketplace."

With an ever-evolving landscape in healthcare marketing, the launch of Data360's Nurse Identity Database marks a transformative shift. By providing detailed insights into nurse profiles, healthcare organizations can better streamline their marketing strategies, ensuring that they not only reach their target audience but also build meaningful connections with nursing professionals.

Conclusion

In summary, Data360’s latest offering promises to revolutionize the way healthcare marketers interact with nurses. By providing a comprehensive, trusted database that captures a wide array of specialties and insights, Data360 is set to lead the charge in effective nurse engagement strategies. For more information about how this database can benefit your marketing efforts, visit Data360's website.