#United States #Stamford #Healthcare PR #KNB Communications #KNB PRISM

KNB Communications Unveils KNB PRISM™ for Press Releases

In a significant advancement in healthcare communications, KNB Communications, an award-winning agency based in Stamford, Connecticut, has introduced the KNB Public Relations Impact Scoring Method (KNB PRISM™). This new index is designed to provide clarity and consistency in assessing the performance of press releases within the healthcare and biotech sectors.

What is KNB PRISM™?

KNB PRISM™ for press releases is a proprietary tool that allows communication professionals to evaluate the effectiveness of their media coverage quantitatively. Moving away from anecdotal evidence, KNB PRISM™ provides data-driven insights that help public relations (PR) teams justify their budgets and enhance their strategies. According to Chintan Shah, President and Managing Partner at KNB Communications, this new platform equips decision-makers with objective metrics to gauge the real impact of their press releases.

Until now, measuring the success of press releases often relied on gut feelings rather than hard data. KNB PRISM™ changes that paradigm by combining various factors such as views, audience engagement, media pickup, and reach into a cumulative score ranging from 0 to 1000. This scoring system enables PR teams to understand the value of their releases and optimize their distribution plans effectively.

The Metrics Behind KNB PRISM™

The scoring system within KNB PRISM™ evaluates weighted dimensions of press release performance. Scores provide insights into everything from niche exposure to remarkable media impact. According to Shah, the KNB Communications media team originally created this scoring method as an internal tool to help their clients understand the performance dynamics of their press releases. Given its widespread potential, the agency decided to offer it for free to healthcare and biotech PR professionals.

This decision reflects KNB Communications' mission to drive transformative change in healthcare communication practices. As shared by Shah, the industry was ripe for a metrics revolution, which KNB PRISM™ is set to spearhead. The platform has already garnered recognition, receiving a 2025 Merit Award for Business Innovation shortly after its initial launch.

How Healthcare PR Professionals Can Access KNB PRISM™

Healthcare and biotech professionals can easily access the KNB PRISM™ for press releases by visiting the official KNB Communications website at www.knbcomm.com/knb-prism-score. The user-friendly interface provides immediate entry to this proprietary tool, enabling users to measure and assess their press releases' impact efficiently.

By integrating KNB PRISM™ into their communication strategies, agencies will not only gain valuable insights into their performance metrics but also shape how they craft future messages.

About KNB Communications

Founded with a focus on health tech, life sciences, and biotech, KNB Communications is a full-service marketing and public relations agency. Known for its innovative strategies and campaigns driven by empirical data, KNB has a reputation for amplifying the voices of transformative healthcare brands.

For media inquiries and more information about KNB Communications and its services, contact Amy Roberts at [email protected] or (435) 659-1164.