Viaggio Blu Launches Exciting Summer Fair with Exclusive Gifts and Collection

Discover the Enchantment of Viaggio Blu's Summer Fair

Viaggio Blu, the beloved ladies' brand operated by Java Corporation, is thrilled to announce the launch of its Summer Fair running from May 13 to May 24, 2023. This enticing event is set to elevate your travel style with a unique and stylish twist. Customers who make purchases exceeding ¥55,000 (including tax) during this period will receive an exclusive, limited-edition ``chain pouch bag`` featuring a delicate sailboat motif, hand-drawn by skilled artisans from the Kyoto atelier.

Exclusive Gifts to Celebrate the Season

This year’s Summer Fair promises not just a new shopping experience but also a memento to cherish. The specially designed pouch showcases intricate prints themed around maritime voyages, embodying the spirit of summer travels. With a captivating design inspired by a joyous sea journey, it makes the perfect accessory for your summer outings.

Introducing the 2026 Summer Collection: Marine Voyage

The fair coincides with the launch of Viaggio Blu's latest summer collection titled ``Marine Voyage``. This fresh collection revolves around the theme of “What will you ride on your journey?” It features airy and light materials ideal for the summer season, carefully crafted in Kyoto. Customers can look forward to stylish pieces adorned with classic motifs such as sailboats and airplanes that create a sense of resort escapism. The collection includes:

- Boleros starting at ¥28,600
- Blouses ranging from ¥24,200 to ¥46,200
- Skirts priced from ¥36,300 to ¥59,400
- Knits available at ¥31,900
- Pants offered at ¥35,200

These carefully curated items offer a unique blend of comfort and elegance, ensuring you look good while feeling great. Each piece is designed with the intent to enhance your silhouette, giving an effortless grace to your outfits.

The Essence of Viaggio Blu

Originating from Kobe in 1990, Viaggio Blu translates to “blue journey” in Italian, embodying the wanderlust spirit through its fashion. The brand has always emphasized high-quality materials and designs akin to luxurious international brands, with exclusive prints crafted by talented artists in Kyoto.

Viaggio Blu’s commitment to a seamless fit is evident in every pattern, skillfully created by experienced pattern makers, ensuring comfort without compromising on style. The result is a collection that not only captures beauty but also offers practicality for modern women.

Connect with Viaggio Blu

To explore the latest Summer Fair and view the stunning new collection, visit Viaggio Blu’s official online store and engage with them on social media. Experience the artistry and craftsmanship that defines this unique brand.

About Java Corporation

Java Corporation is proud to manage multiple esteemed brands, including Laetreamon, Drawerat Laetreamon, La EF, Maison Gray, and Viaggio Blu, among others. We continue to strive for excellence, bringing unique products to our customers while upholding the artistry and craftsmanship that define Viaggio Blu.