#USA #Los Angeles #Hemorrhoid Relief #Norms Health #Joshua Katz

Normalizing Hemorrhoid Care with Norms

On September 30, 2025, Norms introduced a groundbreaking initiative focused on normalizing the conversation surrounding hemorrhoid care. This new company is on a mission to eliminate the stigma and confusion often associated with this common health issue, delivering clinically effective products designed to make treatment straightforward and dignified. With a strong commitment to support and clarity, Norms aims to replace the embarrassment typically linked to hemorrhoids with a more approachable understanding of self-care.

A Common Yet Stigmatized Problem

The statistics surrounding hemorrhoids are striking: 75% of Americans will experience hemorrhoids at some point in their lives, with 50% affected before they hit the big 5-0. Moreover, 40% of women encounter these problems during or after pregnancy, marking this as a significant health issue that transcends demographics. The unfortunate reality is that many people opt to delay treatment due to embarrassment, leaving a significant number without the relief they desperately need.

Norms identifies this avoidance not merely as a marketing issue but as an urgent public health concern. The company believes that by making effective care feel normal and accessible, they can enhance health outcomes across the board. Many individuals feel pressured to navigate an intimidating pharmacy aisle filled with outdated products that complicate their search for relief.

The Founding of Norms

Joshua Katz, a seasoned entrepreneur, founded Norms alongside co-founder Carli Roth. Having dealt with hemorrhoids himself, Katz recognized the challenges many face when seeking help for such a taboo issue. His experience propelled him to create a company dedicated to making self-care effective and shame-free. Their mission is guided by clinical insights provided by Dr. Wendi LeBrett, a double board-certified gastroenterologist, who serves as the company’s medical advisor. The collaboration between patients and professionals aims to overcome the hurdles that traditional healthcare models often encounter.

A Comprehensive Product Line

Norms offers a thoughtfully designed range of maximum-strength, FDA-compliant products, ensuring users have access to clinically proven options. Their product offerings include:

• - Hemorrhoid Cream ($29.99 MSRP): A powerful formula combining lidocaine and phenylephrine for rapid relief from pain, itching, and swelling. This cream comes in an economic 2 oz. tube, providing double the relief for the same price as competitors.
• - Hemorrhoid Spray ($17.99 MSRP): A no-touch spray that employs phenylephrine to reduce swelling, complemented by witch hazel for a cooling effect and aloe to soothe irritation.
• - Medicated Wipes (48ct Pouch for $11.99 MSRP): Flushable, plant-based wipes designed for hemorrhoidal and vaginal care to alleviate burning and irritation.
• - Medicated Wipes - Wipe Outs ($17.99 MSRP): Individually-wrapped travel-friendly wipes for discreet cleansing and comfort on the go.
• - Hemorrhoid Cream - Squeezies ($11.99-$29.99 MSRP): Convenient single-use packets of their effective cream.
• - Full Treatment Bundle ($53.99 MSRP): An all-in-one solution combining the cream, spray, and wipes to provide comprehensive relief and support.

Shifting Perspectives in Health

Dr. Wendi LeBrett emphasizes that Norms is changing the game with their science-backed products and clear guidance, bringing light to a subject that many prefer to sidestep. She notes, "Patients should not suffer in silence or be left without quality options. Norms is reshaping how we perceive care, beginning with hemorrhoids."

The company has successfully secured funding from the venture studio Cardiff Giant and various strategic investors, including names like Stephen Emery and Dave Powers, further solidifying its place in the market.

Availability and Community

Norms is set to debut on Amazon, broadening its reach to consumers seeking timely, effective solutions. They also aim to foster a supportive community through their website, Getnorms.com, which will feature educational resources, a 24/7 chatbot for inquiries, and a series of engaging videos addressing hemorrhoids and other health issues often swept under the rug.

Through their innovative approach, Norms is not just focused on hemorrhoids but aims to broaden the conversation around various stigmatized health issues, making the conversation about self-care more inclusive and informed. This initiative invites individuals to take control of their health with dignity, transparency, and efficacy.

Conclusion

In summary, Norms is at the forefront of a change in public health conversations. They provide tools to empower individuals facing common but often hidden health challenges, paving the way for more open discussions around topics considered taboo. Their promise of no shame, minimal guesswork, and straightforward solutions sets a new standard in personal healthcare.