David Yurman Partners with Basketball Icons Carmelo Anthony and Jaylen Brown for Innovative Men's Curb Chain Campaign

David Yurman Unveils New Men's Curb Chain Campaign

David Yurman, the leading luxury jewelry brand in the United States, is excited to announce its latest partnership with two basketball legends, Carmelo Anthony and Jaylen Brown, for a new promotional campaign focusing on its Curb Chain collection. This collaboration marks an evolution in the brand's approach, building on last year's successful campaign featuring a roster of celebrated athletes. Both Anthony and Brown personify the dynamic spirit and unique style which characterizes the men’s collections from David Yurman.

Directed by the esteemed creative director Set Free Richardson, the campaign captures iconic pieces from the Curb Chain line, which reflects strength, movement, and artistry. David Yurman aims to solidify its reputation as the go-to destination for chains that blend unparalleled style with expert craftsmanship, further enhancing its status in the men’s jewelry sphere. This collection stands out among the trendy accessories within the sports industry, with pieces that transcend mere fashion statements, offering timeless aesthetics.

Evan Yurman, president of David Yurman, expressed his enthusiasm: “We are thrilled to partner with Carmelo and Jaylen, two outstanding athletes who embody leadership, style, and dedication. Their ability to inspire both on the court and in culture makes them perfect ambassadors for our brand. Jewelry is an extension of personal style, and they wear it with authenticity and confidence.”

Carmelo Anthony, the basketball icon, highlighted the brand’s identity, stating, “David Yurman represents the perfect blend of craftsmanship and timelessness.” In a highly stylized photoshoot, Anthony shares a poignant moment with his son, Kiyan, who aspires to follow in his father’s footsteps. As they engage in a game of billiards, Anthony reflects on life beyond basketball and the risks involved in the pursuit of greatness, emphasizing the connection between personal expression and storytelling in jewelry design.

Similarly, Jaylen Brown noted, “The pieces from David Yurman allow me to express myself while looking elegant and timeless.” Together with the styling team, Brown is captured in a thoughtful chess match with his grandfather, Willie Brown. They reflect on the attributes necessary for achieving true success: a strong spirit and the courage to never give up.

This campaign is designed to resonate deeply with audiences, tapping into the everyday stories of perseverance and ambition that define not only these athletes but also the design philosophy behind David Yurman’s creations.

The campaign will be shared across global social media platforms, with tags @davidyurman and @davidyurmanmen, alongside strategically placed advertisements throughout the year to engage a diverse audience.

About David Yurman

Founded by sculptor David Yurman and his artist wife, Sybil, David Yurman has become a household name synonymous with luxury jewelry. Their aim was to create beautiful, wearable art. Today, under the helm of their son Evan, the company continues to innovate and push boundaries in both design and craftsmanship. The collections are sold at DavidYurman.com, in 51 boutiques across the U.S., Canada, Hong Kong, and France, and in over 300 points of sale worldwide among a network of exclusive high-end jewelry retailers.

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