#None #Criteo #Frederik van der Kooi #Stefanie Jay

Criteo Revamps Leadership: A New Era for Commerce Media

In a significant strategic move, Criteo S.A. has announced key changes in its Board of Directors that promise to enhance its leadership in the commerce media industry. The company has selected Frederik van der Kooi, a seasoned veteran in digital advertising and a former Microsoft executive, to serve as the Chairperson of the Board. His appointment marks a new chapter for Criteo as it continues to navigate the evolving landscape of online advertising and media.

Leadership Transition

Rik van der Kooi, who has been part of Criteo's Board since June 2023, succeeds Rachel Picard, who held the chair for five impactful years. Picard will remain on the Board as a director, providing continuity and guidance during this transitional period. Van der Kooi's extensive background, particularly his former role as Corporate Vice President at Microsoft where he managed the digital advertising business, positions him uniquely to lead Criteo toward its growth ambitions.

In tandem with this chairperson appointment, Criteo has nominated Stefanie Jay, a former senior leader at eBay and Walmart, for election to the Board during the 2025 Annual General Meeting of Shareholders. This move signifies Criteo's commitment to augmenting its governance with diverse perspectives and robust experiences in eCommerce and omnichannel retail.

Rick van der Kooi's Experience to Drive Future Growth

Frederik van der Kooi brings over a decade of leadership experience from Microsoft, where he orchestrated substantial growth within its advertising division, significantly enhancing its global presence. Van der Kooi is credited with scaling Microsoft's advertising business to a remarkable $10 billion by focusing on strategy, sales, marketing, and partnerships. His track record also includes pivotal roles in various acquisitions that expanded Microsoft's footprint in retail media and digital advertising.

Michael Komasinski, the Chief Executive Officer of Criteo, expresses strong confidence in van der Kooi's vision, stating, "Rik's industry expertise and deep understanding of our Company will strengthen our ability to drive continued momentum and capture the significant opportunities Criteo has ahead."

Stefanie Jay's Strategic Insights

Stefanie Jay, with nearly two decades of experience in the retail and eCommerce sectors, has a formidable history of transforming advertising and business operations in her prior roles at eBay and Walmart. At Walmart Media Group, she spearheaded innovations that expanded the revenue core significantly while enhancing the advertising technology infrastructure.

Her nomination to Criteo's Board is expected to further bolster strategic insight and customer-focused decision-making. Jay emphasizes her enthusiasm in joining Criteo's leadership, recognizing the company's potential to deliver outstanding commerce outcomes through innovative solutions.

Acknowledging Previous Leadership

The transition also signals gratitude towards Rachel Picard for her exemplary guidance throughout her tenure as Chairperson, during which Criteo notably shifted its focus to becoming a leading platform in retail and commerce media. Van der Kooi's leadership and strategic insights will undoubtedly build upon this legacy, ensuring a smooth transition as Criteo embarks on new ambitious projects.

In conclusion, Criteo's new board appointments reflect a forward-thinking strategy aimed at leveraging deep industry expertise to drive innovation and growth in the competitive landscape of commerce media. As Criteo builds on its established reputation, the company looks set to develop advanced solutions that cater to evolving consumer needs and preferences. With leaders like van der Kooi and Jay on board, the stage is set for a promising future in global commerce media.