SOLUM Unveils AI-Driven Display Solution for Retail Advertising Growth
As the retail landscape evolves, SOLUM is stepping up to offer fresh avenues for revenue generation, especially through in-store digital displays. Recently showcased at CES 2025, SOLUM's integrated digital display solution aims to transform traditional retail spaces into dynamic advertising platforms. This innovation is timely as the global retail media network market is projected to reach a staggering $156 billion by 2026, according to Statista.
The company's CEO, Sungho Jeon, emphasized the transition from conventional merchandise display to an ecosystem that leverages advanced technology for customer engagement. SOLUM's display system uses Vision AI combined with Electronic Shelf Labels (ESL) to analyze customer behavior in real-time. By presenting targeted advertisements when customers show interest, the system enables seamless promotion and enhances the chances of purchase conversion. When a shopper expresses interest in a particular item, the connected ESL lights up to relay synchronized product information and promotions, fueling customer buying decisions.
Privacy regulations have heightened the value of first-party data obtained from physical stores. SOLUM’s solution addresses this demand by measuring advertising effectiveness and customer engagement metrics in real-time—data that was previously available solely in digital commerce environments. "Our solution turns retail spaces into dynamic advertising venues, thereby improving customer experiences through personalization," commented Jeon. By linking digital signage with ESL, retailers can create more engaging experiences while unlocking new revenue opportunities.
Early adopters of SOLUM's retail solution have reported remarkable outcomes. A major convenience store chain documented a 7% increase in purchase conversion rates following the installation of the synchronized digital signage and ESL system. Not only has this solution streamlined operational efficiency by eliminating the need for manual price updates, but it has also opened up new revenue streams through targeted advertising capabilities.
Attendees at CES 2025 can visit SOLUM at the Las Vegas Convention Center (West Hall, Booth 9615) to witness the full range of their advertising platform capabilities. They are recreating a retail environment to demonstrate the prowess of their AI-enriched Vision digital signage that delivers real-time customer behavior analysis, and interactive search solutions that promptly guide shoppers to desired products.
Founded in 2015 as a spin-off of Samsung Electro-Mechanics, SOLUM operates in three primary divisions: power solutions, display technologies, and Electronic Shelf Labels. The company is not only expanding its technological arsenal into smart lighting, sensors, and healthcare but is also committed to escalating the quality and innovation in its solutions. SOLUM positions itself as a reliable global partner, maintaining a leadership status in the market, supported by advanced technologies aligned with sustainable energy initiatives and digital transformation.
In a world where retail needs to adapt quickly to dynamic customer behaviors, SOLUM is leading the charge for enhanced advertising options that promise to elevate the shopping experience and generate substantial revenue for retailers. Contact Sophia Shim at SOLUM for press inquiries to learn more about the future of retail advertising.
The company's CEO, Sungho Jeon, emphasized the transition from conventional merchandise display to an ecosystem that leverages advanced technology for customer engagement. SOLUM's display system uses Vision AI combined with Electronic Shelf Labels (ESL) to analyze customer behavior in real-time. By presenting targeted advertisements when customers show interest, the system enables seamless promotion and enhances the chances of purchase conversion. When a shopper expresses interest in a particular item, the connected ESL lights up to relay synchronized product information and promotions, fueling customer buying decisions.
Privacy regulations have heightened the value of first-party data obtained from physical stores. SOLUM’s solution addresses this demand by measuring advertising effectiveness and customer engagement metrics in real-time—data that was previously available solely in digital commerce environments. "Our solution turns retail spaces into dynamic advertising venues, thereby improving customer experiences through personalization," commented Jeon. By linking digital signage with ESL, retailers can create more engaging experiences while unlocking new revenue opportunities.
Early adopters of SOLUM's retail solution have reported remarkable outcomes. A major convenience store chain documented a 7% increase in purchase conversion rates following the installation of the synchronized digital signage and ESL system. Not only has this solution streamlined operational efficiency by eliminating the need for manual price updates, but it has also opened up new revenue streams through targeted advertising capabilities.
Attendees at CES 2025 can visit SOLUM at the Las Vegas Convention Center (West Hall, Booth 9615) to witness the full range of their advertising platform capabilities. They are recreating a retail environment to demonstrate the prowess of their AI-enriched Vision digital signage that delivers real-time customer behavior analysis, and interactive search solutions that promptly guide shoppers to desired products.
Founded in 2015 as a spin-off of Samsung Electro-Mechanics, SOLUM operates in three primary divisions: power solutions, display technologies, and Electronic Shelf Labels. The company is not only expanding its technological arsenal into smart lighting, sensors, and healthcare but is also committed to escalating the quality and innovation in its solutions. SOLUM positions itself as a reliable global partner, maintaining a leadership status in the market, supported by advanced technologies aligned with sustainable energy initiatives and digital transformation.
In a world where retail needs to adapt quickly to dynamic customer behaviors, SOLUM is leading the charge for enhanced advertising options that promise to elevate the shopping experience and generate substantial revenue for retailers. Contact Sophia Shim at SOLUM for press inquiries to learn more about the future of retail advertising.
Topics Consumer Products & Retail）
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