#Indonesia #Jakarta #Chery #Chery X

Chery Launches the Chery X: A Transformative SUV for Families

On November 24, 2025, the world witnessed a revolutionary advancement in family mobility as Chery proudly introduced their first transformable multi-purpose SUV, the Chery X, at the GAIKINDO Jakarta Auto Week (GJAW). The event was graced by the presence of Zhou Dinghua, Executive Vice President of Chery International, alongside representatives from over 100 prominent Indonesian media outlets, including Kompas and Detik. The unveiling of this innovative vehicle captured the essence of groundbreaking design and forward-thinking vision in mobility.

The Chery X is no ordinary SUV; it stands out with its bold exterior styling featuring a striking 'tiger roar' front grille, 'tiger eye' rear lights, and three parallel 'claw' design lines, projecting a powerful and dynamic presence. Yet, its interior is designed with families in mind, offering a highly adaptable layout that can transform effortlessly to cater to various needs—be it a daily commute or a weekend adventure.

The concept behind the Chery X focuses on addressing a crucial challenge: “one person, multiple roles – one vehicle, multiple uses.” With a substantial length of 4900mm and a wheelbase of 2800mm, the SUV boasts generous interior space. Its flexible seating configuration, allowing for rapid folding of the second and third rows, enables seamless transitions from a 7-seat family vehicle to a luxurious 4-seat setup, a camper, or even an open-top SUV—proving its versatility in meeting diverse family scenarios.

Built to tackle the challenges of Indonesia’s rugged terrain, the Chery X is designed with fully waterproof powertrain components, including the engine, transmission, electric motors, and battery system. With a wading depth of 700mm and a ground clearance of 220mm, the vehicle confidently navigates muddy streets and shallow streams, ensuring reliability on diverse landscapes.

The launch of the Chery X fills a significant gap in Chery's SUV lineup in Indonesia, complementing existing offerings with a comprehensive range of products aimed at family, off-road, and personalized use cases. With this official unveiling, Chery is set to push beyond traditional usage boundaries and bolster its competitive stance in the region. By providing intelligent mobility solutions that embody the concept of “One vehicle, an infinite lifestyle,” the brand aims to unlock new lifestyle possibilities for families not only in Southeast Asia but beyond.

Chery’s innovative approach showcases their commitment to redefining the automotive experience for families, setting a high standard in the SUV market with the Chery X. Not only is it a vehicle for transport, but it also stands as a symbol of adventure and flexibility in the modern family’s lifestyle. As the demand for multifunctional and adaptable vehicles grows, the Chery X is poised to become a game-changer in the industry, establishing new benchmarks for future designs.

With the introduction of the Chery X, Chery isn’t just selling cars; they are crafting an experience that resonates with the evolving demands of family life in today’s world. This launch signifies a pivotal moment for Chery as it continues to innovate and lead in the automotive space, ensuring that their offerings meet the complexities of modern mobility head on.