CMG Launches Three Specialized FAST Channels to Global Audience of 200 Million

CMG Expands Its Global Reach with New FAST Channels

In a significant move, the China Global Television Network (CGTN), part of the China Media Group (CMG), officially launched three new specialized channels on Thursday, designed for free ad-supported streaming television (FAST) platforms. This launch aims to reach an impressive 200 million viewers globally.

The three new channels—CGTN Global Biz, China Travel, and Discovering China—will broadcast 24 hours a day, seven days a week across 15 major international FAST platforms. This marks a pivotal step in CMG's international communication strategy as it explores new business formats in the media landscape.

Inaugural Launch at Significant Event

The channels were introduced during the inaugural meeting of the Southern China's Global Media Partners Mechanism and at the 13th Global Video Media Forum (VMF), both held in Xi'an, Shaanxi Province, China. With the global media landscape constantly evolving, CMG's introduction of these channels reflects a commitment to adapting and engaging audiences worldwide.

Focus on Diverse Content

Each channel will offer specialized content tailored to meet the interests of international audiences:

1. CGTN Global Biz: This channel aims to serve as a continuous financial information service platform, providing viewers with real-time news, market analysis, and in-depth interviews that help decode economic policies and market trends in China.
2. China Travel: Focused on tourism and lifestyle trends in China, this channel provides the world with insights into the vibrant cultural offerings and travel opportunities the country has to offer.
3. Discovering China: This channel will showcase a selection of documentaries that reflect China's modernization achievements and emphasize cultural exchanges among various civilizations, offering a panoramic view of China's development path and cultural charms.

According to CGTN, these three channels will feature six hours of original programming daily in a looping schedule, utilizing high-quality production resources from the organization. This initiative is part of CGTN's broader efforts to enhance its FAST media offerings, following the promotion of its English Channel and Documentary Channel on leading global FAST platforms since 2023.

The Rise of FAST TV

As a new and rapidly growing business format in the global television market, FAST TV is characterized by its specialized content, recognizable branding, accessible programming, and operational support through advertising. CGTN’s venture into this domain demonstrates its ability to adapt to changing viewer preferences and expanding market demands. With increasing viewership and interest in diverse programming, these new channels are set to make a mark in the international media landscape, offering unique perspectives on China while capitalizing on the advantages offered by contemporary broadcasting methods.

Conclusion

As the media environment continues to evolve, CMG's launch of these specialized FAST channels represents a strategic effort to not only expand viewership but also to foster a greater understanding of China and its culture among audiences worldwide. With the potential for substantial impact, it's an exciting time for CGTN and its viewership as we witness the growing importance of international media collaboration.