#Japan #Harajuku #Laforet Harajuku #Furifu #MIKI SAKURA

Discovering the Summer Pop-Up Shops at Laforet Harajuku

This summer, Laforet Harajuku offers a vibrant selection of pop-up shops that aim to redefine traditional kimono culture. Among them, the innovative yukata brand Furifu presents a unique take on summer wear with separated yukatas, making them accessible even for beginners. Additionally, standout boutique MIKI SAKURA features one-of-a-kind pieces crafted by talented artists, enhancing the variety of styles available.

Exciting Highlights

Moon Shadow Shop (Tsukikageya)

Running from July 9 to July 21, the well-established Moon Shadow marks its 25th anniversary with a special pop-up event. Visitors can explore meticulously crafted items like “sparkling crystal bags” that showcase traditional techniques such as Ise patterned dyeing and hand-stitched tailoring. The shop caters to diverse customers, including fashion icons and Kabuki performers, and promises a cheerful and adventurous summer lineup.

Pingu x Happi Danbui Collaboration

From June 24 to July 6, the collaboration between the iconic Swiss character Pingu, celebrating its 45th anniversary, and the Happi Danbui group, which marks its 5th anniversary, presents the Pingu x Happi Danbui Pop-Up Store - Kakigori Party. Shoppers can discover exclusive merchandise and mascots, with special incentives like hologram stickers for purchases over ¥2,200. This lively themed event encourages fans to immerse themselves in the whimsical world of these beloved characters.

Yukata in Laforet

Held from July 4 to July 21, the Yukata in Laforet exhibit showcases a range of vibrant yukatas from various brands, including the stylish iroca, known for its psychedelic designs. Featuring stunning embroidery works by PieniSieni, the event combines traditional aesthetics with modern flair. Specializing in unique pieces, Furifu will exhibit collections inspired by themes such as Wander Lust, alongside limited-edition collaborations with popular anime, making it a must-visit this summer.

Noteworthy Brands

1. Furifu: With the concept of readily transforming into a new style, this brand excels in providing easy-to-wear yukatas, including innovative separated versions for first-timers.
2. MIKI SAKURA: The brand emphasizes feminine charm through lace kimonos and exceptional one-off items from various artists. The boutique will sell a collection of unique accessories like headpieces and hairpins, perfect for adding a personal touch to any outfit.
3. Kyoto Hand-painted Yuzen Aoi: This shop features hand-dyed kimonos, where each piece possesses its own distinctiveness, crafted by skilled artisans who accept custom orders for a truly personal touch.
4. Secret Department Store: Fusing kimono with modern flair, this pop-up emphasizes a themed approach to dining and social outings, combining casual clothing styles for an everyday special ambiance.

Art Installation: Bonsai of Reflected Light

Lastly, at the entrance of the Market of Love and Madness, a new art installation titled Bonsai of Reflected Light, conceived by artist yooolk, invites visitors to explore the interplay of light and reflections through a beautiful array of materials. This installation will be on display for two years and reflects the free-spirited essence of Harajuku, allowing guests to immerse themselves in a unique artistic environment.

Conclusion

Experience the vibrant blend of traditional and contemporary culture at Laforet Harajuku this summer. With a plethora of unique offerings and events, guests are set for an unforgettable excursion into the world of fashion and art, celebrating the joy of wearing kimono. Don't miss the chance to explore these exciting pop-up shops and find your perfect summer outfit!