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Givebutter and We Are For Good: A New Era for Nonprofits

In an era marked by persistent challenges for nonprofits, the recent merger between Givebutter and We Are For Good stands out as a beacon of hope and innovation. This strategic alliance was announced on October 29, 2025, and aims to revolutionize the way nonprofit organizations operate, learn, and connect with their communities.

The Power of the Union

Givebutter is already known as a leading all-in-one fundraising and CRM platform, trusted by over 70,000 nonprofits. The platform has facilitated more than $7 billion in donations, making it an essential tool for organizations to manage their fundraising efforts effectively. On the other hand, We Are For Good has established itself as a trusted voice within the social impact arena, boasting over 700,000 podcast downloads and more than 25,000 newsletter subscribers. Their influence extends across 150 meetups in over 80 cities, forming a global community of changemakers and nonprofit leaders.

A Unified Ecosystem for Growth

This acquisition isn't just a merger of two companies; it's the inception of a unified ecosystem that will provide nonprofit leaders with cutting-edge fundraising technology, educational resources, and a robust community network. Max Friedman, CEO and Co-Founder of Givebutter, emphasized the importance of this partnership by stating, "Together with We Are For Good, we're creating the world's most loved and trusted home for changemakers where the best nonprofit software, content, and community is accessible to all."

Nonprofits today face significant pressures such as tighter budgets and increasing demands for their services, particularly in light of reduced government funding and policy uncertainties. The synergy between Givebutter and We Are For Good is poised to address these challenges head-on by delivering solutions that enhance both operational efficiency and community support.

Bridging the Gap

The merger will facilitate expanded access to free learning resources, nonprofit leadership content, and community engagement opportunities worldwide. Nonprofits will benefit from deeper integration between educational materials and actionable strategies, allowing them not only to learn what works but also to implement those strategies effectively.

Givebutter's all-in-one platform incorporates donation forms, fundraising campaigns, events, auctions, and donor management tools, all bundled together to ensure that nonprofits can maximize their impact. With built-in financial tools that help organizations manage funds efficiently, this partnership will enable nonprofits to reach new heights in fundraising and community engagement.

Advocating for Change

Both organizations share a vision that transcends technology alone. The merger is about creating value-aligned connections that foster community growth and mutual support among nonprofit leaders. According to Jon McCoy, Co-Founder of We Are For Good, "Too many nonprofit leaders are building in isolation, without the community and resources they deserve to scale their mission."

This ethos of community over isolation is foundational to the partnership's mission. The two companies intend to enhance connectivity, enabling changemakers to collaborate effectively and amplify their social impact.

Looking Ahead

The We Are For Good brand will continue to operate under the guidance of its existing leadership while being integrated into the broader Givebutter family. This careful balance ensures that the community and its resources remain accessible and remain committed to their mission of driving social change.

As the holiday season approaches, marked by Giving Tuesday, the partnership is a timely reminder of the collective potential of nonprofits. Nonprofits will now have access to enhanced resources and a supportive community as they prepare for this critical fundraising period. With Givebutter offering a 1% match on all funds raised, there has never been a better time for nonprofit organizations to elevate their impact.

Through this partnership, Givebutter and We Are For Good are setting a new standard for how nonprofits can succeed in today's complex landscape. They are not just providing tools for fundraising; they are cultivating a movement that inspires action, education, and collaboration across the globe. This merger is the dawn of a transformative era for nonprofit leaders everywhere, where the potential for collective impact is limited only by the bounds of imagination and cooperation.