#Italy #wellness #Technogym #Healthness #Cesena

Technogym Introduces Healthness™: The Future of Wellness

In a landmark event during the 25th Congress on Wellness, with an audience of 2,000 professionals from around the globe, Nerio Alessandri introduced the innovative concept of Healthness™ - a groundbreaking approach set to redefine the future of wellness and preventive health care. This presentation, held in Cesena, Italy, marked a significant milestone for Technogym, a brand that has been at the forefront of wellness for the past four decades.

Technogym's journey began with body building and fitness concepts, evolving into the widely recognized wellness paradigm. Through these years, the company has successfully transformed its focus, mobilizing stakeholders including governments, businesses, and citizens towards constructing a healthier and more active society. Their commitment to technological advancement has propelled them from biomechanics to artificial intelligence, creating an ecosystem that taps into the precision of health and fitness.

Today, Technogym stands as a leader in life sciences, offering tailored training programs that meet a wide spectrum of individual needs. With a network that connects 25 million users, supported by a global community of 70 million people exercising with Technogym, the company is well-positioned to make impactful changes in the health sector.

The Revolutionary Vision of Healthness™

Healthness™ builds upon the wellness foundation by incorporating predictive analytics that aim to identify health risks before they manifest. This concept hinges on the understanding that while genetics plays a role in health (20-30%), lifestyle choices—which account for 70-80%—are far more influential. The message is clear: maintaining good health requires targeted training that enhances muscular strength, cardiovascular endurance, balance, flexibility, and cognitive function.

Nerio Alessandri emphasized that “exercise is medicine,” and that Healthness™ operates as a preventive treatment method, not just encouraging immediate physical activity but ensuring long-term vitality. Thanks to three decades of data captured from the Mywellness platform, Technogym is now equipped to offer innovative products and services under this new vision.

Harnessing AI for Better Health

One of the highlights is the Technogym Checkup, an AI-based evaluation station designed to analyze psychophysical and cognitive parameters. This tool automatically crafts precision workout plans tailored to meet the individual’s health and fitness needs. The introduction of Biostrength and Biocardio ranges expands the capabilities of Technogym’s offerings, allowing seamless integration with the Technogym ecosystem and app to track progress and adapt programs accordingly.

Healthness™ represents a paradigm shift towards precision wellness. By providing data-driven customized programs, it guarantees better results—approximately 30% more effective—within the same timeframe. This innovative approach not only helps users extend their healthy years but also presents a lucrative opportunity for fitness professionals, sports organizations, the hospitality industry, and personal trainers to enhance their services through hyper-personalization.

In summary, Technogym’s Healthness™ vision is not just a technological advance; it is a substantive movement towards a healthier society where wellness can be measured, predicted, and maximized. This revolutionary approach consolidates the importance of fitness within daily life, asserting its role as a vital component of preventive health care. Together with the fitness community, Technogym is ready to embrace this exciting new chapter in wellness.